The news: Twitch’s audience is growing modestly, but the platform’s scale, time spent, and purchase influence remains notable.

• We forecast US Twitch users will reach 38.0 million this year, representing 13.8% of digital video viewers. That figure will rise to nearly 41 million by 2030, accounting for 14.2% of all digital video viewers.
• Twitch reached 38.6 million unique US adult visitors across desktop and mobile in April 2026 alone, per Comscore. Each visitor spent an average of 554 minutes on the platform over the month, while the average visit lasted 47.9 minutes.
• Its user base is highly engaged. Forty-four percent of Twitch viewers have purchased a product because their favorite streamer recommended it, per Dentsu.