Its new media network gives brands access to shopping center audiences, but success depends on execution.
Gen Z and millennials’ self-care and wellness spending intentions are strong, but their budgets could change, meaning brands must demonstrate tangible value.
Burlington, Walmart, Target, and Amazon are using tariff money to fund lower prices.
Lefties expands in the UK while Zara moves upmarket.
Just 11% of Gen Z feels understood by brands, but closing that gap can protect long-term loyalty.
Native tags cut purchase friction and give brands clearer conversion data.
Affirm wants to seize daily spend alongside big-ticket financing for growth.
By tying cards to local rewards, credit unions can strengthen their relationships with members, SMBs.
Seeking a $50 billion bottom-dollar price underestimated PayPal’s legacy assets’ continued heft in the US, abroad.
It’s the coming of age for a crypto company
It’s racing to keep up with Fidelity and crypto-native competitors
Nearly a quarter of physicians (23%) say patients ask them for guidance on using wearable data to manage their health at least once a week, according to a March survey from the American Medical Association.
Pharma and providers need to help women better understand common overlooked symptoms to make more informed treatment decisions.
Nurses gives healthcare and pharma marketers a credible way to make health content accessible.
Higher streaming bills could fuel churn, making ad tiers, sponsorships, and product placements more valuable.
In today’s podcast episode, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than highly recognizable competitors like Meta AI and Copilot, and why Claude is best at converting users into paid subscribers. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Travel advertisers can move viewers toward action and tailor video assets more easily with Google's Demand Gen updates.
Roughly half of US adults say they have trouble affording each of nine categories, from gas (52%) down to health insurance (41%), according to a June survey from The Harris Poll cited by The Guardian.
TikTok Shop has graduated from a social commerce experiment into the top player in a space that stumped every other US social network, and its future is now settled under domestic ownership.
Retail security is in the middle of a quiet but fundamental shift. For decades, cameras and alarms told retailers what had already gone wrong. Now, AI can push that same infrastructure forward by telling retailers what is going wrong right now, while there's still time for them to act.