The move shows how brands can use the places and experiences they already have to inspire original content.
A wide product mix across ages, franchises, and price points helped it beat the toy market.
Brand and side-effect questions prompt longer-than-average chats, raising the value of comprehensive information as consumers weigh treatments.
Chase is challenging Amex on experiential rewards.
Neighborhood-based rewards are a unique concept, but the price tag may be holding merchants back.
An offensive Halloween costume threatens to overshadow the retailer's turnaround and further strain shopper trust.
As consumers start using chatbots for discovery, FIs need to optimize their content for AI.
Itaú Unibanco received a conditional OCC charter for a US subsidiary
It’s the future of chatbots, but its proactive alerts could become intrusive
11% of US adults currently use a GLP-1 medication, up from just 3% two years earlier, according to a July report from Gallup.
As employer health costs climb, reduced coverage for weight loss drugs will expand the self-pay GLP-1 market and intensify price competition among drugmakers.
AI referrals convert at higher rates, despite limited scale: Marketers should measure value per visit and build AI visibility alongside SEO.
Multitasking and ad avoidance make creative variety, contextual targeting, and frequency control essential.
Digital formats will account for 49% of worldwide out-of-home advertising revenue in 2026, up from 31% in 2020, according to a July report from the World Out of Home Organization.
Streaming platforms want to house more rivals: Major services are aggregating subscriptions, broadening advertisers’ access to fragmented audiences.
Microdramas draw more advertisers as ad activity rises 132%: The format gives brands repeat exposure and opportunities to integrate into storylines.
In today’s podcast episode, we discuss why it’s important for people to think about AI adoption differently than we have in the past, which AI tools are most popular, and what our “Building Blocks of AI” framework tells us about how and why people use artificial intelligence. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Insights Stephanie Paterik and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Brands have never known more about their customers, and shopping has never felt more broken. Shoppers still see ads for products they already bought. They still get recommendations that ignore where they are and what they need. The data is there. The experience it should be producing is not.
Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. Commerce media ad spending will reach $83.71 billion in the US this year, accounting for 20.5% of all digital ad spending, according to EMARKETER's June 2026 forecast. As the channel becomes a core part of marketers' media strategies, the conversation is shifting from whether to invest to how to make those investments deliver measurable business results. In a new EMARKETER guide titled "Commerce media outlook: What industry leaders see ahead," our analysts and industry leaders give their thoughts about the capabilities brands should prioritize today, the consumer behaviors that will shape tomorrow, and what it will take to succeed as commerce media becomes a permanent pillar of the media mix. Arielle Feger, a senior analyst at EMARKETER covering retail and commerce media, told us what actually gets consumers' attention and how marketers can build trust.
Even if one pressure eases, tariffs, oil prices, and shipping disruptions are likely to keep prices elevated.