Nike partners with Skims to launch women’s activewear brand: NikeSKIMS combines the former’s performance expertise with the latter’s form-fitting style and emphasis on inclusivity.
On today’s podcast episode, we discuss how DeepSeek has reset Google’s AI strategy, how much other GenAI chatbots can chip away at Google’s search dominance, and why the tech giant was able to double revenue growth last year. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.
"Sam's Club's in-store experience is really smooth, easy, and elegant thanks to technology," our analyst Zak Stambor said on a recent "Behind the Numbers: Reimagining Retail" podcast.
On today’s special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.
11% of worldwide website ad spend went to made-for-advertising (MFA) sites in Q3 2024, according to Pixalate.
We examine rebranding best practices that bring customers along on the journey.
Adoption will spike by 82.1% from 2024 to 2026—but from a very low base. This translates to only 2.6% of the population using cryptocurrency payments in 2026, affirming its status as a nascent-stage payment option.
Retail media will account for about 1 in 5 digital ad dollars this year. That’s about double the share it held in 2020. We expect it to surpass the one-quarter mark by 2028.
Broadly, curation routes ad dollars toward a smaller pool of auctioned ad inventory with a unifying characteristic or set of characteristics.
Amid real challenges, retailers get a glimmer of good news: Retail sales rose 4.2% YoY in January, and spending at restaurants and bars jumped 5.4% YoY.
A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, Temu and Shein get a scare, consumers use buy now, pay later (BNPL) apps to discover new products, and Super Bowl viewers don’t really care about ads for AI products or services.
A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.
On today’s podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands’ concerns, and what comes after ‘brand suitability’. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.
On today’s special edition podcast, we discuss how marketers and advertisers are beginning to treat influencer marketing as a need-to-have as more serious industries from B2B to politics and healthcare are developing their own creator strategies. This discussion is from the keynote of EMARKETER’s The Creator Economy Trends 2025 and is hosted by Vice President and Principal Analyst Jasmine Enberg and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.
The mobile landscape is rapidly evolving, and a strong mobile strategy is essential for B2C brands. Brands must prioritize a unified mobile approach to stay competitive, according to new research from Airship in partnership with EMARKETER based on an October 2024 survey of 120 B2C global brands.
Online reviews are vital to the shopping experience, but a growing wariness of fake reviews and AI's escalation of the problem has recently spurred governments to act.
AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.
Fraud concerns aren’t slowing down the P2P player as its growth outpaces peers
Beauty brands and retailers target Gen Alpha spending as growth slows: Their beauty obsession makes them a natural focus, but companies have to tread carefully.
YouTube is the preferred platform for podcasts, and Netflix wants in: Marketers must recognize podcasts aren’t audio-only to effectively reach consumers.