Ads drove 95% more engagement than primetime, helping new drugs break through and older brands stay effective.
Nearly half (48%) of US Gen Z online searchers looked for information on a video platform in the past 30 days, compared with 34% of all searchers, according to a July report from YouGov.
EU oversight validates AI’s role in discovery, but marketers shouldn’t divert traditional search budgets yet.
As demand follows the traveler instead of the season, discounts matter less than timing and signals.
Marketers need stronger thumbnails and branding as passive exposure declines.
64% finance elsewhere, making budget tools and dealer inventory key to reaching shoppers before rivals do.
Pharma marketers need relevant, digital-friendly messaging that respects HCPs’ heavy workloads.
SMBs automating invoices through agentic AI saves valuable time; payment providers need to convince them to trust the tools.
AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero.
Socially influenced store experiences often lead to return visits and sharing, creating a cycle retailers can extend.
The campaign aims to turn price-sensitive trial into more frequent basket-building.
If the retailer’s new handbags catch on, they could bring press, social buzz, and more shoppers back to the brand.
Lower prices across Europe aim to keep cautious shoppers buying.
A $2 billion sales milestone reflects category expansion, and strong AI search visibility could bring more shoppers.
As stablecoin networks scale up, banks need to sell stablecoins as a better payment method.
In July 2026, we analyzed 7,460 ChatGPT recommendations across 16 food and beverage categories to compile the EMARKETER AI Visibility Index.
Viewers skew older, but adults ages 35 to 54 report the strongest purchase intent for brands advertised there.
Fans struggle to find games, making pregame, postgame, and short-form content more valuable.
Its 33.3 million-user lead over Facebook strengthens its role as Meta competes with TikTok for regional attention.
In today’s podcast episode, we discuss what YouTube has evolved into, how it’s transforming TV ad buying, and how YouTube TV is shaping digital pay TV. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Forecasting Writer Ethan Cramer Flood. Listen wherever you get your podcasts, or watch on YouTube or Spotify.