The news: We’ve seen TD Bank lean into comedy before to appeal to younger consumers and launch new products. It’s using a similar strategy to educate current and prospective customers about fractional investing services.

The details: TD Bank's new ad campaign, "Own A Piece of It," cleverly promotes its fractional investing services by "stealing" snippets of famous corporate logos, per Creative Bloq. The campaign uses minimalist, TD-green billboards with square cutouts that frame a part of an iconic brand's street sign—such as McDonald's, Starbucks, Nike, and Apple. This makes it appear as though TD Bank is visually borrowing their logos.

Can it work? It’s a clever concept that has prompted consumers, who generally like the ad, to question the legality of using snippets of widely recognized logos, per Creative Bloq. The ad’s core strength is how it takes a complex financial concept—fractional investing—and makes it instantly understandable through a simple visual pun. This approach is highly effective in grabbing attention, especially from younger, digitally savvy audiences, who might find traditional financial ads unappealing.

While the campaign bypasses direct trademark infringement by only showing a portion of the logos, its "risky" perception is actually a strength. This edge creates conversation and buzz, extending the ad's reach far beyond the physical billboards. By using humor and a unique visual, TD Bank is positioning itself as an innovative, relatable institution that understands its customers' desire to be part of the world's biggest brands without needing a huge up-front investment.