The result: Mercado Libre’s ad business is gaining speed—and shows no signs of slowing. Retail media revenues jumped 59% YoY on a currency-neutral basis in Q2.
What’s fueling growth:
The launch of its Google Ad Manager integration marks a big step in positioning Mercado Ads as a go-to platform for brand advertisers.
Search demand held steady, while display and video revenues nearly doubled YoY—albeit from a small base—boosted by the Mercado Play TV app, which debuted at the end of Q1.
Ad revenues per gross merchandise volume (GMV) rose across all countries, with Argentina narrowing the gap with Brazil and Mexico.
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