Every month, eMarketer offers live presentations by analysts, forecasters and data specialists.
These lively video events provide data and insight on topics of critical importance to decision-makers in the digital media, marketing and commerce spaces.
eMarketer also regularly presents "Tech-Talk Tuesdays," live presentations from trusted sponsors providing critical insights, data, case studies and best practices.
Location Intelligence: How Marketers Can Adapt to The Evolving Privacy and Data Landscape
Marketers are using more location data than ever, but consumer privacy concerns and an evolving landscape have raised new challenges. Marketers must be more transparent and thoughtful about collecting and using geolocation. In this Meet the Analyst Webinar, eMarketer principal analyst Yoram Wurmser discusses how location data and consumer attitudes toward its use have evolved over the past year. Made possible by HERE Technologies.
Date: Thursday, May 30 at 1:00 PM ET
10 Things to Know About B2B Marketing
eMarketer is pleased to moderate a Tech Talk Tuesday Webinar featuring Gurdeep Dhillon, head of global demand generation at Marketo. Gurdeep will provide a foundation of what B2B marketers should focus on and how to support those initiatives. Presented by Marketo.
Date: Tuesday, May 28 at 1:00 PM ET
Retail is in the midst of a massive transformation this year that’s going to change the way consumers shop and buy. In 2019, eMarketer expects total retail sales to grow 3.3% to $5.529 trillion and ecommerce sales to increase by 15.1% to $605.3 billion. In this webinar, eMarketer principal analyst Andrew Lipsman discusses what to expect for the US retail and ecommerce markets, and highlights the 10 key trends that will have the biggest impact on shopper behavior and retailer performance in the year ahead.
Presented live on Thursday, April 25, now available on demand
Content can be used as a nurture and educational tool throughout the entire customer life cycle. Powerful content is more than a lead generation device–it can influence and drive audience behavior. In this webinar, eMarketer principal analyst Jillian Ryan explores insight and best practices for B2B marketers and sellers to create and share content with their audience across the entire life cycle; from the top of the funnel, through purchase and even as part of the renewal stage.
Presented live on Thursday, April 4, now available on demand
Direct-to-consumer (D2C) brands are gaining fast adoption with consumers and upending the traditional rules of retail. According to YouGov, 40% of US internet users expect D2C brands to account for at least 40% of their purchases within the next five years, representing a massive threat to legacy brands and retailers. In this webinar, eMarketer principal analyst Andrew Lipsman discusses how these digital natives have become experts at developing innovative products, building culturally relevant brands, and hacking their way to growth.
Presented live on Thursday, March 21, now available on demand
Artificial intelligence (AI) is no longer a futuristic, sci-fi trope. After years of development, AI technologies—including machine learning, natural language processing and computer vision—are disrupting core marketing and advertising functions such as ad targeting, media buying, content creation and propensity modeling. But getting started can be difficult, and success isn’t guaranteed. In this webinar, eMarketer principal analyst Victoria Petrock shows how to navigate the wide array of solutions and avoid the potential pitfalls.
Presented live on Thursday, February 21, now available on demand
Do you know the value of your current customers? Savvy marketers are shifting their focus to think about the long-term relationship they are creating when they win a new account, as opposed to solely concentrating efforts on bringing in new business. In this webinar, eMarketer senior analyst Jillian Ryan, discusses how to deepen the business relationship and partnership with customers that B2B companies already have.
Presented live on Thursday, February 14, now available on demand
While change in the digital age isn’t as sudden and widespread as people often assume, 2019 will bring some important new developments—in areas ranging from digital’s reinvention of physical retail to voice technology to social media, and beyond. In this webinar, we break down what digital marketers can expect, and share insight on how to prepare your strategy for the year ahead.
Presented live on Thursday, January 24, now available on demand
Consumers today have more choices than ever and more ways to make those choices. In order for companies to stay competitive and remain top of mind with consumers, customer engagement is a must. eMarketer principal analyst Lauren Fisher, breaks down how successful companies are making sense of customer engagement.
Presented live on Thursday, January 17, now available on demand
Black Friday and Cyber Monday are now behind us. How will shoppers dole out their dollars in the final weeks of holiday shopping, and what does that mean for the season as a whole? Andrew Lipsman, eMarketer's principal retail analyst, revealed the latest post-Black Friday holiday shopping insights, including what retailers have experienced so far this year.
Presented live on Thursday, December 6, now available on demand
What are the market forces today that are changing the ways that consumers shop for CPG products? How are these drivers affecting the ways CPG companies are selling to consumers? In a free-wheeling, data-packed discussion, eMarketer analysts Andrew Lipsman and Cindy Liu explore these answers and more.
Presented live on Thursday, November 29, now available on demand
Technology now underpins almost everything marketers do—especially digital marketers. In this upcoming webinar, eMarketer senior analyst Nicole Perrin breaks down the seven key marketing technology trends we expect to happen in the new year.
Presented live on Thursday, November 15, now available on demand
Yory Wurmser, eMarketer principal mobile analyst, examines the advertising and marketing opportunities in the major map and navigation apps. Marketers have a range of options for using maps and navigation platforms to promote discovery or a better user experience.
Presented live on Thursday, November 8, now available on demand
Presented live on November 1, now available on demand
Nicole Perrin, eMarketer senior analyst, will examines how brands are using dynamic creative to message more effectively to consumers and tell their stories across digital channels in a holistic and meaningful way.
Presented live on October 24, now available on demand
Paul Verna, eMarketer’s principal analyst, video, examines the connected TV space through the lens of advertising opportunities and challenges.
Presented live on September 13, now available on demand
eMarketer analyst Nicole Perrin will brief you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examine the reasons why it's still important for brands to work with other platforms and publishers.
Presented live on July 31, now available on demand
eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.
Presented live on June 21, now available on demand
eMarketer analysts Jillian Ryan and Lauren Fisher explore the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and more.
Presented live on June 7, now available on demand
eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She'll break down what's happened so far and where marketers stand. Plus, she'll offer up seven tips that advertisers should take note of.
Presented live on May 24, now available on demand
eMarketer’s co-founder, Geoff Ramsey, discusses one of the most serious challenges the digital industry has ever faced: consumers’ disintegrating trust in brands, media companies and social platforms. Ramsey will offer a data-packed overview of the problem, as well as potential paths forward for marketers. Plus! John Lim, founder and CEO of linknexus™ reveals ways brands can resurrect trust and just how far to go with personalization.
Presented live on May 7, now available on demand
Timed to coincide with the annual digital video newfronts in New York, this webinar offers a timely look at the challenges faced by advertisers in a market racked by worries about brand safety, inaccurate reporting and constantly evolving platform offerings.
Presented live on April 27, now available on demand
Creating content and sharing it without a clear purpose isn’t enough for B2B brands to be successful. This webinar explores why a refined and documented strategy is a must in today's very crowded content landscape.
Presented live on April 13, now available on demand
In a freewheeling, data-packed conversation, eMarketer and sponsor Jumpshot highlight the ways retailers and ecommerce marketers from multiple sectors have responded to the new customer journey.