eMarketer Upcoming Analyst and Tech-Talk Webinars

eMarketer Upcoming Analyst and Tech-Talk Webinars

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Upcoming Webinars: Now at a New Time 2PM ET

All You Need to Know About Facebook Advertising in 2020

Join Smartly.io’s Alex Walkowski, senior customer success manager, and Andreas Stenman, head of ecommerce and disruptor brands, for this Tech-Talk Webinar presentation, where they will break down three powerful Facebook Advertising insights, as Facebook will continue to be one of the strongest user acquisition channels in 2020. Sponsored content presented by Smartly.io.

Date: Tuesday, November 19 at 2:00 PM ET

Reserve Your Seat Today

 

Five Essential Steps to Begin Nailing Digital Experiences

Join Brandon Harris, assistant vice president of digital and innovation at PenFed Credit Union, and Noah Perlmutter, technical support analyst at Decibel, for this Tech-Talk webinar presentation, where they share their secrets to manage and measure brilliant digital experiences for sustainable results. Sponsored content presented by Decibel.

Date: Wednesday, November 20 at 2:00 PM ET

Reserve Your Seat Today

 

Email Optimization: The ABC's of A/B Testing

From email subject lines that beg to be opened, to creating a call to action (CTA) that must be clicked, join Tim Ozmina, senior marketing specialist at Marketo, an Adobe Company, for this Tech-Talk Webinar presentation, where he will explore the world of email A/B testing.

Date: Thursday, November 21 at 2:00 PM ET

Reserve Your Seat Today

On-Demand Webinars:

Four Secrets to Better Relationships Through Marketing | Sponsored Content

Join Lucas Sommer, director of marketing at LeadsRx, and Thomas Galati, digital sales director at Diray Media, for this Tech-Talk Webinar presentation, where they identify the four secrets to leveraging attribution.

Presented live on Wednesday, November 13, available on demand

Five Plays for Click-Worthy Email Marketing | Sponsored Content

Join Mike Madden, head of commercial demand generation for Adobe Experience Cloud, for this Tech-Talk webinar presentation, where he shares the top five plays to send your email performance through the roof.

Presented live on Tuesday, November 12, available on demand

Programmatic Fees: Understanding the 'Ad Tech Tax'

In this Meet the Analyst Webinar, eMarketer principal analyst Nicole Perrin discusses how much these programmatic fees cost, explores (the lack of) programmatic transparency and dives into how advertisers are approaching the infrastructure underlying more than 80% of their display spending.

Presented live on Thursday, November 7, available on demand

The Pursuit of One-Handed Commerce: The Ways Amazon, Google and Facebook Are Evolving and How You Should React | Sponsored Content

Join Link Walls, vice president of digital marketing at ChannelAdvisor, for this Tech-Talk webinar presentation, where he discusses how to identify and reach consumers at the right point in their buying journey and more.

Presented live on Thursday, October 31, available on demand

Programmatic Advertising: How to Optimize for the Next Generation of Digital | Sponsored Content

Join Joseph Luchs, vice president of enterprise at Beeswax, for this Tech-Talk webinar presentation, where he discusses modern optimization and the tactics sophisticated marketers are using to win at programmatic optimization.

Presented live on Tuesday, October 29, available on demand

Data-Driven Approaches for Account-Based Selling | Sponsored Content

Join Nipul Chokshi, vice president of marketing at Lattice Engines, a Dun & Bradstreet Company, and Steve Casey, principal analyst at Forrester, for this Tech-Talk webinar presentation on how account-based selling can accelerate demand.

Presented live on Wednesday, October 23, now available on demand

The State of Retail 2019 | Sponsored Content

eMarketer is pleased to moderate a Tech-Talk webinar presentation featuring Loran Gutt, vice president of corporate development at Bazaarvoice, where he will discuss the strategies retailers are employing to deliver on a complex and ever-changing set of demands.

Presented live on Tuesday, October 22, now available on demand

Personalization: Using Data for a Better Customer Experience

In this Meet the Analyst webinar, eMarketer principal analyst Nicole Perrin explores the latest strategies and practices marketers are using to deliver data-driven experiences to customers across channels.

Presented live on Thursday, October 17, now available on demand

US Holiday Shopping Forecast 2019: Seven Key Trends That Will Shape the Season

In this Meet the Analyst webinar, eMarketer principal analyst Andrew Lipsman reveals our latest forecast numbers for total retail, ecommerce and mcommerce sales, and growth for the 2019 holiday season.

Presented live on Wednesday, October 16, available on demand

Supercharge Your Email Strategy with Advanced Segmentation | Sponsored Content

eMarketer is pleased to moderate a Tech-Talk webinar presentation featuring Caren Carrasco, senior partner at Benjamin David Group, and Manisha Shah, director of product management at Salesforce. They share new research and best practices for advanced email segmentation.

Presented live on Tuesday, October 15, now available on demand

Audience Segmentation and Targeting in Today's Digitally-Driven, Customer-Obsessed World

In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discusses how marketers are crafting audience segments for addressable media using a host of first-, second- and third-party data types.

Presented live on Thursday, October 10, now available on demand

Identity Resolution & Predictive Segmentation: Best Practices for Executing the Right Strategy in a Digital-First World | Sponsored Content

eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring John Barnes, CTO and Matt Hussey, director of solutions engineering at Infutor Data Solutions. They'll share the key steps marketers should implement to make a huge impact on conversions and customer lifetime value.

Presented live on Wednesday, October 9, now available on demand

A New Age of Direct Mail: How to Develop Campaigns and Prove Your Impact | Sponsored Content

In this Tech-Talk Webinar presentation, Marketo's Hayley Ferrante, senior marketing specialist, commercial demand generation team, and James Leedom, marketing operations manager, share how you can level up your direct mail game by workshopping campaigns, defining engagement and proving impact.

Presented live on Tuesday, October 8, now available on demand

Digital Marketing in Today’s Privacy-Conscious World

In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discusses how privacy concerns and laws are aimed to shape the digital marketing landscape over the next 12 months.

Presented live on Thursday, October 3, now available on demand

Seven Noteworthy Insights for Smarter Email and Mobile Marketing | Sponsored Content

eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Michael Trapani, director of marketing at Acoustic. He will share the results of Acoustic's exclusive 2019 Marketing Benchmark Report, an analysis of email and mobile campaign metrics from a year's worth of research.

Presented live on Tuesday, October 1, now available on demand

Modern Event Marketing: How to View Events as Assets Instead of Expenses & Prove ROI | Sponsored Content

eMarketer moderates a Tech-Talk Webinar presentation featuring Patrick Smith, CMO of Cvent. He discusses why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy.

Presented live on Thursday, September 26, now available on demand

Omnichannel Personalization Across the Customer Journey | Sponsored Content

eMarketer moderates a Tech-Talk Webinar presentation featuring Devon DeBlasio, product marketing director at Neustar. He talks about how to build a predictive and effective audience segmentation strategy for the modern omnichannel journey.

Presented live on Tuesday, September 24, now available on demand

Advancing Personalization: A How-To From the Leaders of the Retail Personalization Index | Sponsored Content

eMarketer moderates a Tech-Talk Webinar presentation featuring Jason Grunberg, vice president of marketing at Sailthru. He talks about the leaders of the Index, like Sephora, Nordstrom, DSW, Rent the Runway and others, and offer tips on executing strong personalization experiences.

Presented live on Wednesday, September 18, now available on demand

The New Era of Performance Advertising | Sponsored Content

eMarketer moderates a Tech-Talk Webinar presentation featuring Steve Bagdasarian, assistant vice president and general manager of media platforms and monetization at Publishers Clearing House Media. He discusses the state of performance-based advertising, and why marketers need credible alternatives to their current customer acquisition and lead generation solutions.

Presented live on Tuesday, September 17, now available on demand

Account-Based Marketing: From Epic Experiences to Revenue Recognition | Sponsored Content

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Dave Rigotti, head of ABM at Marketo. He shared the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.

Presented live on Tuesday, August 20, now available on demand

Webinar Strategy Success: How to Keep Your Registrants Coming Back for More | Sponsored Content

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on the commercial demand generation team at Marketo, who shared the team's webinar process, including how to evaluate the metrics that matter.

Presented live on Tuesday, July 30, now available on demand

The State of Customer Experience Management in B2B | Sponsored Content

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Medallia's Andrea Everett, head of research, and Rachel Terlau, senior manager of professional services, who revealed insights from new research.

Presented live on Tuesday, July 9, now available on demand

A Winning Demand Gen Strategy: Tactics to Optimize the Funnel Across the Buyer's Journey | Sponsored Content

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante and Tim Ozmina, senior marketing specialists on Marketo's commercial demand generation team. They discussed the marketing campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.

Presented live on Wednesday, June 26, now available on demand

Beyond Clicks: The Email Marketer's Role to Build Meaningful Metrics for the CMO | Sponsored Content

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Kara Trivunovic, senior vice president of digital solutions at Epsilon, and Shar VanBoskirk, vice president and principal analyst at Forrester. They discussed how email marketers have moved beyond measuring just opens and clicks and are taking a closer look at email engagement.

Presented live on Tuesday, June 25, now available on demand

Brand Safety: Human & Technical Solutions for Real-Time Protection | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation featuring Daniel Macdonald, vice president of investments and partnerships at Xaxis. He gave a comprehensive overview of both human and technical solutions, including the proactive approach Xaxis takes to protect their 3,000+ brand clients.

Presented live on Wednesday, June 19, now available on demand

J.Jill's 5 Power Tactics for Digital CX | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation featuring Faythe Shortelle, contact center vice president of J.Jill, and Tara Sporrer, senior vice president of marketing at goMoxie. They discussed practical, real-world examples you can put in place now—even if you have limited resources.

Presented live on Tuesday, June 18, now available on demand

Trending Topics Shaping the Future of Advertising | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation featuring Toccara Baker, senior product marketing manager for Adobe Advertising Cloud. She discussed what everyone in the industry is talking about, what will be top of mind in 2020 and what should matter most for you.

Presented live on Tuesday, June 11, now available on demand

Agile Content Management for the Modern Web and Beyond | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation featuring Steven Lin, senior manager of digital marketing at NRG, and Aditya Ghule, senior product marketing manager at Adobe Experience Manager. They discussed many of these obstacles, such as lack of content-author friendly tools to speed content creation and updates, as well as inability to easily execute content personalization and optimization.

Presented live on Tuesday, June 4, now available on demand

Location Intelligence: How Marketers Can Adapt to The Evolving Privacy and Data Landscape

Marketers are using more location data than ever, but consumer privacy concerns and an evolving landscape have raised new challenges. Marketers must be more transparent and thoughtful about collecting and using geolocation. In this Meet the Analyst Webinar, eMarketer principal analyst Yoram Wurmser discusses how location data and consumer attitudes toward its use have evolved over the past year.

Presented live on Thursday, May 30, now available on demand

10 Things to Know About B2B Marketing | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation featuring Gurdeep Dhillon, head of global demand generation at Marketo. He provided a foundation of what B2B marketers should focus on and how to support those initiatives.

Presented live on Tuesday, May 28, now available on demand

The Retail Data Dilemma: Creating CMO/CIO Synergies | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation featuring Mahmoud Arram, co-founder and CTO at Bluecore and William Bonnell, Customer Engineering Manager at Google. While there are many factors that contribute, Mahmoud and William discussed the heart of the issue: The CMO-CIO relationship and whether or not they are able to create true synergy between their respective organizations.

Presented live on Wednesday, May 22, now available on demand

Marketing's Game-Changer: Six Steps to Decisioning and 1:1 Personalisation | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation for our EMEA audience featuring Paul Murrell, Director of Strategic Partnerships at Boxever. Paul shared the steps needed to unleash decisioning and 1:1 personalisation in your organisation.

Presented live on Tuesday, May 21, now available on demand

A Multi-Resolution Approach to Targeting and Attribution | Sponsored Content

eMarketer moderated a Tech-Talk Webinar presentation featuring Haylee Adkins, vice president of strategy and customer success at Drawbridge. Haylee discussed the successful approaches brands are taking today to adopt and execute a multi-resolution approach to targeting and attribution.

Presented live on Tuesday, May 15, now available on demand

Work Smarter. Harness the Promise of Programmatic Media | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation with Origami Logic’s expert panel, where you can examine these research findings and discover how Diageo’s in-house programmatic team, is working to find better, faster and simpler ways to maximize effectiveness and efficiency.

Presented live on Tuesday, May 7, now available on demand

7 Email Deliverability Strategies to Tackle Every Inbox | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation featuring Mike Madden, head of commercial demand generation at Marketo. He discussed the actionable takeaways from implementing bounce management campaigns to segmentation strategies for higher deliverability and click-through rates.

Presented live on Tuesday, April 30, now available on demand

The Future of Retail: Top 10 Trends You Need to Know

Retail is in the midst of a massive transformation this year that’s going to change the way consumers shop and buy. In 2019, eMarketer expects total retail sales to grow 3.3% to $5.529 trillion and ecommerce sales to increase by 15.1% to $605.3 billion. In this webinar, eMarketer principal analyst Andrew Lipsman discusses what to expect for the US retail and ecommerce markets, and highlights the 10 key trends that will have the biggest impact on shopper behavior and retailer performance in the year ahead.

Presented live on Thursday, April 25, now available on demand

The Changing Face of Optimization | Sponsored Content

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Ari Paparo, CEO and co-founder of Beeswax. Ari discussed the current challenges of programmatic optimization, and how to shift your approach in order to truly maximize the value of your programmatic strategy.

Presented live on Tuesday, April 23, now available on demand

How Digital Commerce Has Emerged as the Preferred Channel for D2C Innovators | Sponsored Content

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Craig Peasley, director of product marketing at Adobe. Craig discussed how D2C companies are optimizing and running their entire businesses based on real-time insights across every step of the customer’s journey.

Presented live on Tuesday, April 16, now available on demand

Content Across the Life Cycle: How B2Bs Use Content as a Marketing and Sales Tool

Content can be used as a nurture and educational tool throughout the entire customer life cycle. Powerful content is more than a lead generation device–it can influence and drive audience behavior. In this webinar, eMarketer principal analyst Jillian Ryan explores insight and best practices for B2B marketers and sellers to create and share content with their audience across the entire life cycle; from the top of the funnel, through purchase and even as part of the renewal stage.

Presented live on Thursday, April 4, now available on demand

How to Gain Insight Into Your Customers' Spend With Your Competitors and Beyond | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation featuring Jason Simon, senior vice president of sales, and Amit Deshpande, senior vice president of analytics, at Epsilon. Jason and Amit discussed how to see your potential and current customers beyond their interactions with your brand.

Presented live on Tuesday, April 2, now available on demand

Next Generation Email: How the Inbox is Transcending Email in the Era of Mobility and AI | Sponsored Content

eMarketer moderated a Tech-Talk Webinar presentation featuring Bill Magnuson, co-founder and CEO of Braze. Watch as Bill discussed how to deliver value and invest in the stewardship of direct customer relationships above all else with a focus on what’s next for email.

Presented live on Tuesday, March 26, now available on demand

Direct-to-Consumer Brands: How Digital Natives Are Disrupting Traditional Brands & Retailers

Direct-to-consumer (D2C) brands are gaining fast adoption with consumers and upending the traditional rules of retail. According to YouGov, 40% of US internet users expect D2C brands to account for at least 40% of their purchases within the next five years, representing a massive threat to legacy brands and retailers. In this webinar, eMarketer principal analyst Andrew Lipsman discusses how these digital natives have become experts at developing innovative products, building culturally relevant brands, and hacking their way to growth.

Presented live on Thursday, March 21, now available on demand

All About Marketing Automation | Sponsored Content

In this Tech-Talk Webinar presentation, Marketo’s dead of commercial demand generation, Mike Madden, broke down the powerful use cases of triggered campaigns, from scoring specific actions and prioritizing leads for sales to creating timely emails from website visits.

Presented live on Tuesday, March 19, now available on demand

Getting Smart About Artificial Intelligence: Five Best Practices for Diving In

Artificial intelligence (AI) is no longer a futuristic, sci-fi trope. After years of development, AI technologies—including machine learning, natural language processing and computer vision—are disrupting core marketing and advertising functions such as ad targeting, media buying, content creation and propensity modeling. But getting started can be difficult, and success isn’t guaranteed. In this webinar, eMarketer principal analyst Victoria Petrock shows how to navigate the wide array of solutions and avoid the potential pitfalls.

Presented live on Thursday, February 21, now available on demand

Aligning Around the Accounts that Matter—How to Ignite Customer Growth

Do you know the value of your current customers? Savvy marketers are shifting their focus to think about the long-term relationship they are creating when they win a new account, as opposed to solely concentrating efforts on bringing in new business. In this webinar, eMarketer senior analyst Jillian Ryan, discusses how to deepen the business relationship and partnership with customers that B2B companies already have.

Presented live on Thursday, February 14, now available on demand

Personalization "Must-Haves": The Blueprint for Success at Scale | Sponsored Content

In this on-demand Tech-Talk Webinar, Adobe Target's group product marketing manager Drew Burns shared the strategy and capabilities Adobe Target clients have used to achieve success, along with identifying valuable insights to refine their approach into a sustainable cross-channel program.

Presented live on Tuesday, February 5, now available on demand

How to Optimize Your Product Content | Sponsored Content

In this on-demand Tech-Talk Webinar, Rob Gonzalez, a co-founder at Salsify, shares the keys to creating a successful product content strategy based on insight from leading brands and more than 30 million product pages.

Presented live on Tuesday, January 29, now available on demand

Key Digital Trends for 2019—How to Ignite Customer Growth

While change in the digital age isn’t as sudden and widespread as people often assume, 2019 will bring some important new developments—in areas ranging from digital’s reinvention of physical retail to voice technology to social media, and beyond. In this webinar, we break down what digital marketers can expect, and share insight on how to prepare your strategy for the year ahead. 

Presented live on Thursday, January 24, now available on demand

Turn Web Visitors into Customers Using AI & Machine Learning | Sponsored Content

In this Tech-Talk Webinar, Keith Pearce, senior vice president of corporate marketing, and Brendan Dykes, product marketing director, at Genesys discuss how website conversions are changing in 2019.

Presented live on Tuesday, January 22, now available on demand

Understanding Customer Engagement

Consumers today have more choices than ever and more ways to make those choices. In order for companies to stay competitive and remain top of mind with consumers, customer engagement is a must. eMarketer principal analyst Lauren Fisher, breaks down how successful companies are making sense of customer engagement.

Presented live on Thursday, January 17, now available on demand

What Black Friday and Cyber Monday Sales Mean for the Rest of the Shopping Season

Black Friday and Cyber Monday are now behind us. How will shoppers dole out their dollars in the final weeks of holiday shopping, and what does that mean for the season as a whole? Andrew Lipsman, eMarketer's principal retail analyst, revealed the latest post-Black Friday holiday shopping insights, including what retailers have experienced so far this year.

Presented live on Thursday, December 6, now available on demand

CPG Insights—The Market Drivers You Need to Know for 2019

What are the market forces today that are changing the ways that consumers shop for CPG products? How are these drivers affecting the ways CPG companies are selling to consumers? In a free-wheeling, data-packed discussion, eMarketer analysts Andrew Lipsman and Cindy Liu explore these answers and more.

Presented live on Thursday, November 29, now available on demand

Seven Marketing Technology Trends for 2019

Technology now underpins almost everything marketers do—especially digital marketers. In this upcoming webinar, eMarketer senior analyst Nicole Perrin breaks down the seven key marketing technology trends we expect to happen in the new year.

Presented live on Thursday, November 15, now available on demand