eMarketer Live - Upcoming Webinars and 'Tech-Talk Tuesdays'

eMarketer Live - Upcoming Webinars and 'Tech-Talk Tuesdays'


Every month, eMarketer offers live presentations by analysts, forecasters and data specialists.

These lively video events provide data and insight on topics of critical importance to decision-makers in the digital media, marketing and commerce spaces.

eMarketer also regularly presents "Tech-Talk Tuesdays," live presentations from trusted sponsors providing critical insights, data, case studies and best practices.

Stay Tuned for Details on Our Upcoming 2019 Webinars!

Meet the Analyst Webinars

Understanding Customer Engagement

Thursday, January 17 | Made possible by Yext

Key Digital Trends for 2019

Thursday, January 24 | Made possible by Optimizely

Tech Talk Tuesday Webinars

Turn Web Visitors into Customers Using AI & Machine Learning in 2019

Tuesday, January 22 | Presented by Genesys

How to Optimize Your Product Content for a Successful 2019

Tuesday, January 29 | Presented by Salsify

On-Demand Analyst Webinars:

What Black Friday and Cyber Monday Sales Mean for the Rest of the Shopping Season

Black Friday and Cyber Monday are now behind us. How will shoppers dole out their dollars in the final weeks of holiday shopping, and what does that mean for the season as a whole? Andrew Lipsman, eMarketer's principal retail analyst, revealed the latest post-Black Friday holiday shopping insights, including what retailers have experienced so far this year.

Presented live on Thursday, December 6, now available on demand

CPG Insights—The Market Drivers You Need to Know for 2019

What are the market forces today that are changing the ways that consumers shop for CPG products? How are these drivers affecting the ways CPG companies are selling to consumers? In a free-wheeling, data-packed discussion, eMarketer analysts Andrew Lipsman and Cindy Liu explore these answers and more.

Presented live on Thursday, November 29, now available on demand

Seven Marketing Technology Trends for 2019

Technology now underpins almost everything marketers do—especially digital marketers. In this upcoming webinar, eMarketer senior analyst Nicole Perrin breaks down the seven key marketing technology trends we expect to happen in the new year.

Presented live on Thursday, November 15, now available on demand

Maps and Navigation AppsHow Discovery, Exploration Features Open Up Ad Opportunities

Yory Wurmser, eMarketer principal mobile analyst, examines the advertising and marketing opportunities in the major map and navigation apps. Marketers have a range of options for using maps and navigation platforms to promote discovery or a better user experience.

Presented live on Thursday, November 8, now available on demand

Dynamic Creative Optimization and Digital Storytelling

Presented live on November 1, now available on demand

Nicole Perrin, eMarketer senior analyst, will examines how brands are using dynamic creative to message more effectively to consumers and tell their stories across digital channels in a holistic and meaningful way.

Connected TV Advertising—Almost Ready for Primetime

Presented live on October 24, now available on demand

Paul Verna, eMarketer’s principal analyst, video, examines the connected TV space through the lens of advertising opportunities and challenges.

Digital Advertising on Amazon and the Duopoly—What It Means for Everyone Else

Presented live on September 13, now available on demand

eMarketer analyst Nicole Perrin will brief you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examine the reasons why it's still important for brands to work with other platforms and publishers.

Customer Experience: Driving Engagement with Data, Analytics and AI

Presented live on July 31, now available on demand

eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.

Marketing Data Management: What B2Bs Need to Know

Presented live on June 21, now available on demand

eMarketer analysts Jillian Ryan and Lauren Fisher explore the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and more.

GDPR Is Here: Seven Things Advertisers Need to Know

Presented live on June 7, now available on demand

eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She'll break down what's happened so far and where marketers stand. Plus, she'll offer up seven tips that advertisers should take note of.

Dealing with the Media Trust Meltdown

Presented live on May 24, now available on demand

eMarketer’s co-founder, Geoff Ramsey, discusses one of the most serious challenges the digital industry has ever faced: consumers’ disintegrating trust in brands, media companies and social platforms. Ramsey will offer a data-packed overview of the problem, as well as potential paths forward for marketers. Plus! John Lim, founder and CEO of linknexus™ reveals ways brands can resurrect trust and just how far to go with personalization.

Digital Video Advertising - Best Practices for 2018

Presented live on May 7, now available on demand

Timed to coincide with the annual digital video newfronts in New York, this webinar offers a timely look at the challenges faced by advertisers in a market racked by worries about brand safety, inaccurate reporting and constantly evolving platform offerings.

B2B Content Marketing - Are You Doing It Right?

Presented live on April 27, now available on demand

Creating content and sharing it without a clear purpose isn’t enough for B2B brands to be successful. This webinar explores why a refined and documented strategy is a must in today's very crowded content landscape.

Doin' the Twist - How Innovative Retailers Are Adapting to the New Realities of the Twisting Purchase Path

Presented live on April 13, now available on demand

In a freewheeling, data-packed conversation, eMarketer and sponsor Jumpshot highlight the ways retailers and ecommerce marketers from multiple sectors have responded to the new customer journey.

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