eMarketer Live - Upcoming Webinars and 'Tech-Talk Tuesdays'

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Every month, eMarketer offers live presentations by analysts, forecasters and data specialists.

These lively video events provide data and insight on topics of critical importance to decision-makers in the digital media, marketing and commerce spaces.

eMarketer also regularly presents "Tech-Talk Tuesdays," live presentations from trusted sponsors providing critical insights, data, case studies and best practices.

Upcoming eMarketer Live Webinars:

Connected TV Advertising—Almost Ready for Primetime

Although connected TV advertising makes up a small portion of overall video ad spending, and has its share of challenging dynamics, it’s expected to grow in the coming years as audiences continue to embrace digital streaming on their living room screens. Paul Verna, eMarketer’s principal analyst, video, will examine the connected TV space through the lens of advertising opportunities and challenges.

Date: Thursday, October 24, 2018, 1:00PM ET

Reserve Your Seat Today

On-Demand Webinars

Digital Advertising on Amazon and the Duopoly—What It Means for Everyone Else

Presented live on September 13, now available on demand

eMarketer analyst Nicole Perrin will brief you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examine the reasons why it's still important for brands to work with other platforms and publishers.

Customer Experience: Driving Engagement with Data, Analytics and AI

Presented live on July 31, now available on demand

eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.

Marketing Data Management: What B2Bs Need to Know

Presented live on June 21, now available on demand

eMarketer analysts Jillian Ryan and Lauren Fisher explore the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and more.

GDPR Is Here: Seven Things Advertisers Need to Know

Presented live on June 7, now available on demand

eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She'll break down what's happened so far and where marketers stand. Plus, she'll offer up seven tips that advertisers should take note of.

Dealing with the Media Trust Meltdown

Presented live on May 24, now available on demand

eMarketer’s co-founder, Geoff Ramsey, discusses one of the most serious challenges the digital industry has ever faced: consumers’ disintegrating trust in brands, media companies and social platforms. Ramsey will offer a data-packed overview of the problem, as well as potential paths forward for marketers. Plus! John Lim, founder and CEO of linknexus™ reveals ways brands can resurrect trust and just how far to go with personalization.

Digital Video Advertising - Best Practices for 2018

Presented live on May 7, now available on demand

Timed to coincide with the annual digital video newfronts in New York, this webinar offers a timely look at the challenges faced by advertisers in a market racked by worries about brand safety, inaccurate reporting and constantly evolving platform offerings.

B2B Content Marketing - Are You Doing It Right?

Presented live on April 27, now available on demand

Creating content and sharing it without a clear purpose isn’t enough for B2B brands to be successful. This webinar explores why a refined and documented strategy is a must in today's very crowded content landscape.

Doin' the Twist - How Innovative Retailers Are Adapting to the New Realities of the Twisting Purchase Path

Presented live on April 13, now available on demand

In a freewheeling, data-packed conversation, eMarketer and sponsor Jumpshot highlight the ways retailers and ecommerce marketers from multiple sectors have responded to the new customer journey.

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