eMarketer Upcoming Analyst and Tech-Talk Webinars

eMarketer Upcoming Analyst and Tech-Talk Webinars

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Every month, eMarketer offers live presentations by analysts, forecasters and data specialists.

These lively video events provide data and insight on topics of critical importance to decision-makers in the digital media, marketing and commerce spaces.

eMarketer also regularly presents "Tech-Talk Webinars," live presentations from trusted sponsors providing critical insights, data, case studies and best practices.

Upcoming Tech-Talk Webinars:

Webinar Strategy Success: How to Keep Your Registrants Coming Back for More

eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on the commercial demand generation team at Marketo. Join this webinar to learn about the team's webinar process, including how to evaluate the metrics that matter. Sponsored content presented by Marketo.

Date: Tuesday, July 30 at 1:00 PM ET

Reserve Your Seat Today

On-Demand Webinars:

The State of Customer Experience Management in B2B | Sponsored Content

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Medallia's Andrea Everett, head of research, and Rachel Terlau, senior manager of professional services, who revealed insights from new research.

Presented live on Tuesday, July 9, now available on demand

A Winning Demand Gen Strategy: Tactics to Optimize the Funnel Across the Buyer's Journey | Sponsored Content

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante and Tim Ozmina, senior marketing specialists on Marketo's commercial demand generation team. They discussed the marketing campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.

Presented live on Wednesday, June 26, now available on demand

Beyond Clicks: The Email Marketer's Role to Build Meaningful Metrics for the CMO | Sponsored Content

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Kara Trivunovic, senior vice president of digital solutions at Epsilon, and Shar VanBoskirk, vice president and principal analyst at Forrester. They discussed how email marketers have moved beyond measuring just opens and clicks and are taking a closer look at email engagement.

Presented live on Tuesday, June 25, now available on demand

Brand Safety: Human & Technical Solutions for Real-Time Protection | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation featuring Daniel Macdonald, vice president of investments and partnerships at Xaxis. He gave a comprehensive overview of both human and technical solutions, including the proactive approach Xaxis takes to protect their 3,000+ brand clients.

Presented live on Wednesday, June 19, now available on demand

J.Jill's 5 Power Tactics for Digital CX | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation featuring Faythe Shortelle, contact center vice president of J.Jill, and Tara Sporrer, senior vice president of marketing at goMoxie. They discussed practical, real-world examples you can put in place now—even if you have limited resources.

Presented live on Tuesday, June 18, now available on demand

Trending Topics Shaping the Future of Advertising | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation featuring Toccara Baker, senior product marketing manager for Adobe Advertising Cloud. She discussed what everyone in the industry is talking about, what will be top of mind in 2020 and what should matter most for you.

Presented live on Tuesday, June 11, now available on demand

Agile Content Management for the Modern Web and Beyond | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation featuring Steven Lin, senior manager of digital marketing at NRG, and Aditya Ghule, senior product marketing manager at Adobe Experience Manager. They discussed many of these obstacles, such as lack of content-author friendly tools to speed content creation and updates, as well as inability to easily execute content personalization and optimization.

Presented live on Tuesday, June 4, now available on demand

Location Intelligence: How Marketers Can Adapt to The Evolving Privacy and Data Landscape

Marketers are using more location data than ever, but consumer privacy concerns and an evolving landscape have raised new challenges. Marketers must be more transparent and thoughtful about collecting and using geolocation. In this Meet the Analyst Webinar, eMarketer principal analyst Yoram Wurmser discusses how location data and consumer attitudes toward its use have evolved over the past year.

Presented live on Thursday, May 30, now available on demand

10 Things to Know About B2B Marketing | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation featuring Gurdeep Dhillon, head of global demand generation at Marketo. He provided a foundation of what B2B marketers should focus on and how to support those initiatives.

Presented live on Tuesday, May 28, now available on demand

The Retail Data Dilemma: Creating CMO/CIO Synergies | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation featuring Mahmoud Arram, co-founder and CTO at Bluecore and William Bonnell, Customer Engineering Manager at Google. While there are many factors that contribute, Mahmoud and William discussed the heart of the issue: The CMO-CIO relationship and whether or not they are able to create true synergy between their respective organizations.

Presented live on Wednesday, May 22, now available on demand

Marketing's Game-Changer: Six Steps to Decisioning and 1:1 Personalisation | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation for our EMEA audience featuring Paul Murrell, Director of Strategic Partnerships at Boxever. Paul shared the steps needed to unleash decisioning and 1:1 personalisation in your organisation.

Presented live on Tuesday, May 21, now available on demand

A Multi-Resolution Approach to Targeting and Attribution | Sponsored Content

eMarketer moderated a Tech-Talk Webinar presentation featuring Haylee Adkins, vice president of strategy and customer success at Drawbridge. Haylee discussed the successful approaches brands are taking today to adopt and execute a multi-resolution approach to targeting and attribution.

Presented live on Tuesday, May 15, now available on demand

Work Smarter. Harness the Promise of Programmatic Media | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation with Origami Logic’s expert panel, where you can examine these research findings and discover how Diageo’s in-house programmatic team, is working to find better, faster and simpler ways to maximize effectiveness and efficiency.

Presented live on Tuesday, May 7, now available on demand

7 Email Deliverability Strategies to Tackle Every Inbox | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation featuring Mike Madden, head of commercial demand generation at Marketo. He discussed the actionable takeaways from implementing bounce management campaigns to segmentation strategies for higher deliverability and click-through rates.

Presented live on Tuesday, April 30, now available on demand

The Future of Retail: Top 10 Trends You Need to Know

Retail is in the midst of a massive transformation this year that’s going to change the way consumers shop and buy. In 2019, eMarketer expects total retail sales to grow 3.3% to $5.529 trillion and ecommerce sales to increase by 15.1% to $605.3 billion. In this webinar, eMarketer principal analyst Andrew Lipsman discusses what to expect for the US retail and ecommerce markets, and highlights the 10 key trends that will have the biggest impact on shopper behavior and retailer performance in the year ahead.

Presented live on Thursday, April 25, now available on demand

The Changing Face of Optimization | Sponsored Content

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Ari Paparo, CEO and co-founder of Beeswax. Ari discussed the current challenges of programmatic optimization, and how to shift your approach in order to truly maximize the value of your programmatic strategy.

Presented live on Tuesday, April 23, now available on demand

How Digital Commerce Has Emerged as the Preferred Channel for D2C Innovators | Sponsored Content

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Craig Peasley, director of product marketing at Adobe. Craig discussed how D2C companies are optimizing and running their entire businesses based on real-time insights across every step of the customer’s journey.

Presented live on Tuesday, April 16, now available on demand

Content Across the Life Cycle: How B2Bs Use Content as a Marketing and Sales Tool

Content can be used as a nurture and educational tool throughout the entire customer life cycle. Powerful content is more than a lead generation device–it can influence and drive audience behavior. In this webinar, eMarketer principal analyst Jillian Ryan explores insight and best practices for B2B marketers and sellers to create and share content with their audience across the entire life cycle; from the top of the funnel, through purchase and even as part of the renewal stage.

Presented live on Thursday, April 4, now available on demand

How to Gain Insight Into Your Customers' Spend With Your Competitors and Beyond | Sponsored Content

Watch as eMarketer moderated a Tech-Talk Webinar presentation featuring Jason Simon, senior vice president of sales, and Amit Deshpande, senior vice president of analytics, at Epsilon. Jason and Amit discussed how to see your potential and current customers beyond their interactions with your brand.

Presented live on Tuesday, April 2, now available on demand

Next Generation Email: How the Inbox is Transcending Email in the Era of Mobility and AI | Sponsored Content

eMarketer moderated a Tech-Talk Webinar presentation featuring Bill Magnuson, co-founder and CEO of Braze. Watch as Bill discussed how to deliver value and invest in the stewardship of direct customer relationships above all else with a focus on what’s next for email.

Presented live on Tuesday, March 26, now available on demand

Direct-to-Consumer Brands: How Digital Natives Are Disrupting Traditional Brands & Retailers

Direct-to-consumer (D2C) brands are gaining fast adoption with consumers and upending the traditional rules of retail. According to YouGov, 40% of US internet users expect D2C brands to account for at least 40% of their purchases within the next five years, representing a massive threat to legacy brands and retailers. In this webinar, eMarketer principal analyst Andrew Lipsman discusses how these digital natives have become experts at developing innovative products, building culturally relevant brands, and hacking their way to growth.

Presented live on Thursday, March 21, now available on demand

All About Marketing Automation | Sponsored Content

In this Tech-Talk Webinar presentation, Marketo’s dead of commercial demand generation, Mike Madden, broke down the powerful use cases of triggered campaigns, from scoring specific actions and prioritizing leads for sales to creating timely emails from website visits.

Presented live on Tuesday, March 19, now available on demand

Getting Smart About Artificial Intelligence: Five Best Practices for Diving In

Artificial intelligence (AI) is no longer a futuristic, sci-fi trope. After years of development, AI technologies—including machine learning, natural language processing and computer vision—are disrupting core marketing and advertising functions such as ad targeting, media buying, content creation and propensity modeling. But getting started can be difficult, and success isn’t guaranteed. In this webinar, eMarketer principal analyst Victoria Petrock shows how to navigate the wide array of solutions and avoid the potential pitfalls.

Presented live on Thursday, February 21, now available on demand

Aligning Around the Accounts that Matter—How to Ignite Customer Growth

Do you know the value of your current customers? Savvy marketers are shifting their focus to think about the long-term relationship they are creating when they win a new account, as opposed to solely concentrating efforts on bringing in new business. In this webinar, eMarketer senior analyst Jillian Ryan, discusses how to deepen the business relationship and partnership with customers that B2B companies already have.

Presented live on Thursday, February 14, now available on demand

Personalization "Must-Haves": The Blueprint for Success at Scale | Sponsored Content

In this on-demand Tech-Talk Webinar, Adobe Target's group product marketing manager Drew Burns shared the strategy and capabilities Adobe Target clients have used to achieve success, along with identifying valuable insights to refine their approach into a sustainable cross-channel program.

Presented live on Tuesday, February 5, now available on demand

How to Optimize Your Product Content | Sponsored Content

In this on-demand Tech-Talk Webinar, Rob Gonzalez, a co-founder at Salsify, shares the keys to creating a successful product content strategy based on insight from leading brands and more than 30 million product pages.

Presented live on Tuesday, January 29, now available on demand

Key Digital Trends for 2019—How to Ignite Customer Growth

While change in the digital age isn’t as sudden and widespread as people often assume, 2019 will bring some important new developments—in areas ranging from digital’s reinvention of physical retail to voice technology to social media, and beyond. In this webinar, we break down what digital marketers can expect, and share insight on how to prepare your strategy for the year ahead. 

Presented live on Thursday, January 24, now available on demand

Turn Web Visitors into Customers Using AI & Machine Learning | Sponsored Content

In this Tech-Talk Webinar, Keith Pearce, senior vice president of corporate marketing, and Brendan Dykes, product marketing director, at Genesys discuss how website conversions are changing in 2019.

Presented live on Tuesday, January 22, now available on demand

Understanding Customer Engagement

Consumers today have more choices than ever and more ways to make those choices. In order for companies to stay competitive and remain top of mind with consumers, customer engagement is a must. eMarketer principal analyst Lauren Fisher, breaks down how successful companies are making sense of customer engagement.

Presented live on Thursday, January 17, now available on demand

What Black Friday and Cyber Monday Sales Mean for the Rest of the Shopping Season

Black Friday and Cyber Monday are now behind us. How will shoppers dole out their dollars in the final weeks of holiday shopping, and what does that mean for the season as a whole? Andrew Lipsman, eMarketer's principal retail analyst, revealed the latest post-Black Friday holiday shopping insights, including what retailers have experienced so far this year.

Presented live on Thursday, December 6, now available on demand

CPG Insights—The Market Drivers You Need to Know for 2019

What are the market forces today that are changing the ways that consumers shop for CPG products? How are these drivers affecting the ways CPG companies are selling to consumers? In a free-wheeling, data-packed discussion, eMarketer analysts Andrew Lipsman and Cindy Liu explore these answers and more.

Presented live on Thursday, November 29, now available on demand

Seven Marketing Technology Trends for 2019

Technology now underpins almost everything marketers do—especially digital marketers. In this upcoming webinar, eMarketer senior analyst Nicole Perrin breaks down the seven key marketing technology trends we expect to happen in the new year.

Presented live on Thursday, November 15, now available on demand