Every month, eMarketer offers live presentations by analysts, forecasters and data specialists.
These lively video events provide data and insight on topics of critical importance to decision-makers in the digital media, marketing and commerce spaces.
eMarketer also regularly presents "Tech-Talk Tuesdays," live presentations from trusted sponsors providing critical insights, data, case studies and best practices.
Connected TV Advertising—Almost Ready for Primetime
Although connected TV advertising makes up a small portion of overall video ad spending, and has its share of challenging dynamics, it’s expected to grow in the coming years as audiences continue to embrace digital streaming on their living room screens. Paul Verna, eMarketer’s principal analyst, video, will examine the connected TV space through the lens of advertising opportunities and challenges.
Date: Thursday, October 24, 2018, 1:00PM ET
Presented live on September 13, now available on demand
eMarketer analyst Nicole Perrin will brief you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examine the reasons why it's still important for brands to work with other platforms and publishers.
Presented live on July 31, now available on demand
eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.
Presented live on June 21, now available on demand
eMarketer analysts Jillian Ryan and Lauren Fisher explore the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and more.
Presented live on June 7, now available on demand
eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She'll break down what's happened so far and where marketers stand. Plus, she'll offer up seven tips that advertisers should take note of.
Presented live on May 24, now available on demand
eMarketer’s co-founder, Geoff Ramsey, discusses one of the most serious challenges the digital industry has ever faced: consumers’ disintegrating trust in brands, media companies and social platforms. Ramsey will offer a data-packed overview of the problem, as well as potential paths forward for marketers. Plus! John Lim, founder and CEO of linknexus™ reveals ways brands can resurrect trust and just how far to go with personalization.
Presented live on May 7, now available on demand
Timed to coincide with the annual digital video newfronts in New York, this webinar offers a timely look at the challenges faced by advertisers in a market racked by worries about brand safety, inaccurate reporting and constantly evolving platform offerings.
Presented live on April 27, now available on demand
Creating content and sharing it without a clear purpose isn’t enough for B2B brands to be successful. This webinar explores why a refined and documented strategy is a must in today's very crowded content landscape.
Presented live on April 13, now available on demand
In a freewheeling, data-packed conversation, eMarketer and sponsor Jumpshot highlight the ways retailers and ecommerce marketers from multiple sectors have responded to the new customer journey.