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How does the “mobile majority,” the significant (and rising) number of buyers who have purchased products via their mobile devices, factor into your marketing plans?
Consumer adoption of new technologies and rising expectations have caused leading tech companies like Google and Facebook to expand beyond their initial business models and provide a more complete e-commerce experience — from impression... to click... to cart — seamlessly from a single device. The launch of Google Shopping Actions from Google, Shopping from Instagram and Marketplace from Facebook has only accelerated this trend and put the Big Three — Amazon, Google and Facebook — on a collision course with one another.
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Link Walls is vice president of digital marketing strategy at ChannelAdvisor. Link draws on over 15 years of e-commerce experience. As vice president of digital marketing strategy at ChannelAdvisor, he works closely with customers and industry partners to shape their future and serves as a strategic consultant to leading brands and retailers.