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How does the “mobile majority,” the significant (and rising) number of buyers who have purchased products via their mobile devices, factor into your marketing plans?
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Consumer adoption of new technologies and rising expectations have caused leading tech companies like Google and Facebook to expand beyond their initial business models and provide a more complete e-commerce experience — from impression... to click... to cart — seamlessly from a single device. The launch of Google Shopping Actions from Google, Shopping from Instagram and Marketplace from Facebook has only accelerated this trend and put the Big Three — Amazon, Google and Facebook — on a collision course with one another.
View the webinar to learn:
- Position your marketing around the key trends that are impacting today’s ecommerce landscape
- Identify and reach consumers at the right point in their buying journey
- What types of competitive delivery options to offer
- Move beyond your website to diversify and grow sales
PRESENTER
Link Walls is vice president of digital marketing strategy at ChannelAdvisor. Link draws on over 15 years of e-commerce experience. As vice president of digital marketing strategy at ChannelAdvisor, he works closely with customers and industry partners to shape their future and serves as a strategic consultant to leading brands and retailers.
