Marketers are using more location data than ever, but consumer privacy concerns and an evolving landscape have raised new challenges. Marketers must be more transparent and thoughtful about collecting and using geolocation.
In this Meet the Analyst Webinar, made possible by HERE Technologies, eMarketer principal analyst Yoram Wurmser discusses how location data and consumer attitudes toward its use have evolved over the past year.
Not a PRO user? You can view an on-demand version here.
Made possible by HERE Technologies, this video webinar explores:
- How marketers are using location data today
- What consumers’ attitudes are toward sharing location data
- How government regulations like GDPR or CCPA impact data collection
- Plus! Hervé Utheza, head of media, advertising & telco at HERE Technologies, joins the conversation