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The advertising technology industry is rapidly changing as is the technology that powers it. The impact assessment of new trends on marketing strategy and objectives is a continual struggle.

Watch as eMarketer moderates a Tech Talk Tuesday presentation featuring Toccara Baker, senior product marketing manager for Adobe Advertising Cloud. She discusses what everyone in the industry is talking about, what will be top of mind in 2020 and what should matter most for you.

View the webinar to learn:

• The decline of the cookie and what this means for personalized advertising
• What the key emerging tech and industry issues are, and what they mean for brands, agencies and consumers
• How to approach new ad tech and adopt the capabilities that you need
• What the new advertising frontiers are in TV and audio
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

PRESENTER

Toccara Baker is a senior product marketing manager, at Adobe. Toccara is responsible for growing awareness and adoption of Adobe Advertising Cloud’s products, solutions and services among existing EMEA customers and prospects. She works in a cross-functional role to manage execution of EMEA marketing strategies across Advertising Cloud’s products and partner solutions, working closely with sales, product management, business development and client services.