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Marketers must be aware of their ad's environment. When consumers see offensive content, it has the potential to shift their perceptions of the platform on which it appears and of the brands whose ads are displayed nearby. In fact, nearly half of consumers said their view of an advertiser is negatively impacted when an ad appears alongside undesirable content, according to an April survey from AdColony.
Watch as eMarketer moderates a Tech-Talk Webinar presentation featuring Daniel Macdonald, vice president of investments and partnerships at Xaxis. He gives a comprehensive overview of both human and technical solutions, including the proactive approach Xaxis takes to protect their 3,000+ brand clients.
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Daniel Macdonald is responsible for Investments & Partnerships for Xaxis US, overseeing its entire network of premium publishers, data and measurement partners. He and his team focus on building and maintaining the media framework that empowers Xaxis to deliver scalable outcomes for brands while ensuring Xaxis’ rigorous brand safety standards are met. Over a 12 year career at Xaxis & 24/7 Real Media, Danny has held positions inside client services and supply management.