On-Demand, Tech-Talk Webinar: 10 Things to Know About B2B Marketing

On-Demand, Tech-Talk Webinar: 10 Things to Know About B2B Marketing

Presented by Marketo


Click here to view the presentation slides.

Marketers are consistently faced with the challenge of scaling their campaigns, reporting on them and doing so as efficiently as possible–often times with a small team and limited resources.

Watch as eMarketer moderates a Tech Talk presentation featuring Gurdeep Dhillon, head of global demand generation at Marketo. He provided a foundation of what B2B marketers should focus on and how to support those initiatives.

View the webinar to learn:

  • How to scale marketing programs beyond a single audience and region
  • How to report on marketing activities to earn a seat at the revenue table
  • How to develop personalized and targeted messaging for every persona


Gurdeep Dhillon is the head of global demand generation at Marketo and is an enterprise software veteran who has held a variety of roles during his career. He is currently Head of Global Demand Generation at Marketo, an Adobe Company. He has previously led efforts in Competitive Intelligence, Corporate Strategy, and Marketing, including 4 years leading Demand Generation, Marketing Programs, and Nurture at SAP Customer Experience. When he’s not working, he can be found watching the latest Star Wars movie, coaching youth sports, competing in Tough Mudders or Spartan races, cooking, eating, and consuming great stories. He lives in Sunnyvale, CA and is married with 3 daughters under the age of 10, which means he really craves more drama in his life.