Content can be used as a nurture and educational tool throughout the entire customer life cycle. Powerful content is more than a lead generation device–it can influence and drive audience behavior.
In this Meet the Analyst webinar, eMarketer principal analyst Jillian Ryan explores insight and best practices for B2B marketers and sellers to create and share content with their audience across the entire life cycle; from the top of the funnel, through purchase and even as part of the renewal stage.
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Made possible by BrandMaker, this video webinar explores: