Content can be used as a nurture and educational tool throughout the entire customer life cycle. Powerful content is more than a lead generation device–it can influence and drive audience behavior.

In this Meet the Analyst webinar, eMarketer principal analyst Jillian Ryan explores insight and best practices for B2B marketers and sellers to create and share content with their audience across the entire life cycle; from the top of the funnel, through purchase and even as part of the renewal stage.

Not a PRO user? You can view an on-demand version here.

Made possible by BrandMaker, this video webinar explores:

• Common frameworks for developing a customer life cycle and journey map
• Brand examples of how to create and share content throughout the different stages to drive desired buyer or customer behavior
• Plus! Ted Lesher, managing director at BrandMaker, joins the conversation