Click here to view the presentation slides.
The pursuit of people-based identity solutions is at an all-time high. In fact, according to recent research from Drawbridge, 62% of marketers said that they could benefit from identity resolution and management solutions, with 70% noting reach and measurement as the top use cases.
More and more, chief marketing officers are becoming the chief data officers, and data-enablement continues to be a rising theme in the age of consumer identity, largely due to the wealth of consumer data points that can be activated. But without a clear path forward, marketers are striving to be more precise in their reach and measurement.
eMarketer moderates a Tech-Talk Tuesday presentation featuring Haylee Adkins, vice president of strategy and customer success at Drawbridge. Haylee discusses the successful approaches brands are taking today to adopt and execute a multi-resolution approach to targeting and attribution.
Haylee Adkins is the vice president of strategy and customer success at Drawbridge, and is responsible for establishing the company’s strategy for navigating complexity across the company’s market and position, as well as a variety of initiatives to improve the success of Drawbridge’s customers. Haylee has spent nearly a decade in martech with a focus on Strategy, hailing from ChaCha, Velti/Mobclix, and InMobi. Haylee was named one of Mobile Marketer’s Women to Watch in 2017.