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With demand generation encompassing a variety of campaigns at every stage of the funnel, how are marketers supposed to know what to focus on if everything seems vital to success?

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante and Tim Ozmina, senior marketing specialists on Marketo's commercial demand generation team. They discussed the marketing campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.

View the webinar to learn:

• How to select lead generation programs and evaluate success
• How to plan email and nurture programs to move prospects through each stage of the marketing funnel
• What strategic tactics are needed to create sales-ready leads

PRESENTERS

Hayley Ferrante is a senior marketing specialist on the commercial demand generation team at Marketo. She focuses on webinar strategy and execution, engagement programs and top-of-funnel campaigns for lead generation. When she's not building programs in Marketo, she enjoys yoga, hiking and catching some sun at the beach.

Tim Ozmina is a senior marketing specialist on the commercial demand generation team at Marketo. He dabbles in sending emails, creating conversations and nerding out about data. Outside of the office, Tim is an avid skier and enjoys exploring all that Colorado has to offer.