Direct-to-consumer (D2C) brands are gaining fast adoption with consumers and upending the traditional rules of retail. According to YouGov, 40% of US internet users expect D2C brands to account for at least 40% of their purchases within the next five years, representing a massive threat to legacy brands and retailers.
In this Meet the Analyst webinar, eMarketer principal analyst Andrew Lipsman discusses how these digital natives have become experts at developing innovative products, building culturally relevant brands, and hacking their way to growth.
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