Artificial intelligence (AI) is no longer a futuristic, sci-fi trope. After years of development, AI technologies—including machine learning, natural language processing and computer vision—are disrupting core marketing and advertising functions such as ad targeting, media buying, content creation and propensity modeling. But getting started can be difficult, and success isn't guaranteed.

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This eMarketer webinar, made possible by Adobe, explores:

• Five best practices for using AI in your company's operations
• The importance of maintaining trust and transparency
• Plus! Tatiana Mejia, head of product marketing and strategy at Adobe Sensei, joins the conversation