On-Demand, Tech Talk Webinar: Next Generation Email

On-Demand, Tech Talk Webinar: Next Generation Email

How the Inbox is Transcending Email in the Era of Mobility and AI

Did you know that the average professional receives 121 emails a day? And the average inbox size is 8,024? Brands are under a tidal wave of competition. They need to stand out or they risk descending into obsolescence. As customer mobility shifts the way that people globally interact with email, brands now face an imperative to successfully create, foster and strengthen direct customer relationships—across channels and within email in particular.

eMarketer moderates a Tech Talk Tuesday presentation featuring Bill Magnuson, co-founder and CEO of Braze. Watch as Bill discusses how to deliver value and invest in the stewardship of direct customer relationships above all else with a focus on what’s next for email.

View the webinar to learn:

  • How to stay competitive by identifying the changes that are heating up inboxes and engulfing the email channel
  • How personalization across digital and physical touch points can be leveraged at scale in email to move away from batch-and-blast
  • Brand examples of how next generation growth marketers are using progressive new approaches to sophisticated email engagement strategies that drive ROI
  • Plus! Ask questions, and interact with your eMarketer’s community—your marketing peers and industry leaders

Presenter: Bill Magnuson is the co-founder and CEO of Braze (formerly Appboy),customerengagement platform that delivers messaging experiences across push, email, in-app, and more. Braze powers cross-channel marketing for the world's largest enterprise and digital-first brands in dozens of countries on six continents.Bill’sprofessional background in mobile began at Google working on App Inventor for Android.

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