On-Demand, Tech Talk Tuesday Webinar: Personalization "Must-Haves"

On-Demand, Tech Talk Tuesday Webinar: Personalization "Must-Haves"

The blueprint for success at scale

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Learn how you can realize significant and sustainable ROI growth from personalization. 

In this on-demand Tech Talk Tuesday webinar, Adobe Target's group product marketing manager Drew Burns shares the strategy and capabilities Adobe Target clients have used to achieve success, along with identifying valuable insights to refine their approach into a sustainable cross-channel program.

During the webinar, you'll learn how to:

  • Lay the foundation: Organize your data and people to prepare for personalization
  • Establish a plan: Identify short- and long-term goals, and maximize opportunities to deliver the best results and insights
  • Accelerate growth with AI: Use machine learning capabilities to achieve faster, bigger ROI and gain insights to sharpen your strategy for laser-focused execution

Click here to download a PDF of the presentation.

Drew Burns is group product marketing manager at Adobe Target, the industry-leading experience optimization platform, and he has been an evangelist and a practitioner in the personalization and testing space for 15 years. He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and artificial intelligence/machine learning capabilities.

Ezra Palmer is executive producer of multimedia at eMarketer. He moderates eMarketer Live’s Tech Talk Tuesday and Analyst webinar programs, and is a frequent guest on eMarketer’s Behind the Numbers podcast series.

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