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To win in today's competitive B2B world, sales and marketing must align to reduce time spent on nonselling activities, and prioritize outreach to the right accounts and decision makers.

Join Nipul Chokshi, vice president of marketing at Lattice Engines, a Dun & Bradstreet company, and Steve Casey, principal analyst at Forrester, for this Tech-Talk webinar presentation on how account-based selling can accelerate demand.

View the webinar to learn:

• How customer data platforms can help B2B marketers prioritize and focus their sales approaches
• How a leading software company was able to accelerate omnichannel campaign execution, from two to four weeks to just days
• How a single source of customer data enabled one company to increase email engagement by 65% and LinkedIn advertising campaign CTR by 42%

PRESENTERS

Nipul Chokshi is the vice president of marketing at Lattice Engines, a Dun & Bradstreet company, and is responsible for demand generation, product marketing, AR/PR and sales enablement. Prior to Lattice, Nipul built and ran the solutions marketing and sales enablement functions at Yammer (acquired by Microsoft in 2012). Before Yammer, he led product management/marketing at Marketo and Merced Systems (acquired by NICE Systems).

Steve Casey is a principal analyst at Forrester. His research focuses on the impact of consumer behavior and preferences on the B2B buying cycle, and how B2B marketers need to adapt their strategies, tactics and technologies to optimize engagement with the new "B2B consumer." Steve covers account-based marketing strategies and solutions, data providers and data management solutions (including customer data platforms) and programmatic advertising, as well as emerging and enabling technologies such as artificial intelligence, chatbots and virtual assistants and virtual reality and augmented reality.