On-Demand, Tech Talk Webinar: 7 Email Deliverability Strategies to Tackle Every Inbox

Presented by Marketo


Click here to view the presentation slides.

Did you know that increasing your email deliverability rates can drastically improve your bottom line? Now more than ever, the modern marketer needs to be freshly equipped with innovative deliverability strategies to get their emails placed in the inbox.

Watch as eMarketer moderates a Tech-Talk Tuesday presentation featuring Mike Madden, Head of Commercial Demand Generation at Marketo. He discusses the actionable takeaways from implementing bounce management campaigns to segmentation strategies for higher deliverability and click-through rates.

You'll learn:

  • How to manage soft bounces and hard bounces
  • How to develop innovative inboxing strategies
  • How to reactivate cold subscribers


Mike Madden is responsible for new bookings at commercial prospectaccounts,and generating cross-sell opportunities among Marketo's customer base. When not at work or fantasizing about the power of intent data, he is a big fan of M&Ms, early morning rounds of golf, hiking, and watching goats do parkour.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 12 years and oversees the media business, developing programs for leading advertisers inadtech,martechandmedia. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics enterprise solutions, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards. She has held positions with the ANA Business Marketing NorCal, and the Digital Analytics Association.

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