Click here to view the presentation slides.

Modern web apps, which often form the basis for future mobile and IoT app development, are increasingly being used to power fast-loading and highly interactive web experiences. Content is typically served to these apps as a back-end service by headless content management solutions.

While this offers technological efficiency, it does present several challenges to the marketer from a content management perspective.

Watch as eMarketer moderates a Tech-Talk Webinar presentation featuring Steven Lin, senior manager of digital marketing at NRG, and Aditya Ghule, senior product marketing manager at Adobe Experience Manager. They discussed many of these obstacles, such as lack of content-author friendly tools to speed content creation and updates, as well as inability to easily execute content personalization and optimization.

View the webinar to learn:

• Best practices to power mobile-first experiences and ensure agility for marketers in content management, measurement and personalization
• How NRG, a leading energy company, is using these best practices to drive highly engaging modern web experiences

PRESENTER

Aditya Ghule is a senior product marketing manager at Adobe. In this role, Aditya helps organizations across all industries modernize their digital experiences with the power of industry leading content management solution - Adobe Experience Manager. Particularly, Aditya shares best practices to create, manage and personalize experiences in an agile manner across the modern web, mobile, IoT and more. Aditya has over 10 years of enterprise software experience in various go-to-market strategy and product advocacy roles.

Steven Lin is the senior manager of digital experience for business solutions at NRG Energy with responsibility for all things Digital Marketing. In this capacity, Steven manages the marketing technology strategy and stack, optimization and personalization programs as well as SEO for the B2B side of NRG’s retail business. Since 2010, he has held various digital marketing positions in the organization including leadership roles in Digital Analytics and User Experience.