Retail is in the midst of a massive transformation this year that’s going to change the way consumers shop and buy. In 2019, eMarketer expects total retail sales to grow 3.3% to $5.529 trillion and ecommerce sales to increase by 15.1% to $605.3 billion.
In this Meet the Analyst Webinar, eMarketer principal analyst Andrew Lipsman discusses what to expect for the US retail and ecommerce markets, and highlights the 10 key trends that will have the biggest impact on shopper behavior and retailer performance in the year ahead.
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Made possible by Braze, this video webinar explores:
- eMarketer’s latest retail and ecommerce forecast, and the macroeconomic factors affecting it
- How mobile commerce and voice commerce are growing in importance in the retail landscape
- How rising D2C brands are transforming traditional retail practices
- What emerging technologies are beginning to gain real traction with consumers
- Plus! Warrick Godfrey, vice president of industry solutions at Braze, joins the conversation