As a marketer, would you like to know where your customers are spending their money when they aren’t spending it with you? Eighty-percent of consumers are more likely to make a purchase when brands offer personalized experiences, according to research from Epsilon.

Watch as eMarketer moderates a Tech Talk Tuesday presentation featuring Jason Simon, senior vice president of sales, and Amit Deshpande, senior vice president of analytics, at Epsilon. Jason and Amit discuss how to see your potential and current customers beyond their interactions with your brand.

View the webinar to learn:

• What are the spending habits of the customers you know and the customers you want to know
• How customers spend their money with your competitors and outside of your industry
• How to leverage this insight to create more relevant experiences and gain wallet share
• What a global hotel brand did to transform their analytics and improve personalization

Presenters:

Amit Deshpande is Senior Vice President, Analytics at Epsilon. In his role, Amit guides clients on how best to leverage machine learning (ML) & artificial intelligence (AI) to progress along the analytic maturity path for superior business outcomes. He and his team partner with clients to identify and deliver on quick win opportunities and innovative use cases enabled by ML / AI and provide end-to-end analytic services.

Jason Simon is the SVP of Sales for Epsilon’s Travel, Hospitality, Sports, Entertainment and Media practice. Simon has been involved in database and email marketing since 2000 when he joined Message Media, one of the first ESP’s in the marketplace. He has held senior sales and leadership positions in enterprise technology and software companies.