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Programmatic is taking over the world. By the end of 2020, over 90% of digital ads will be transacted programmatically, with global spend approaching $150 billion. With more ad formats, data signals and competitors than ever, smart marketers need to have the right strategy to succeed in the next generation of digital advertising.
eMarketer was pleased to moderate a Tech-Talk webinar presentation featuring Joseph Luchs, vice president of enterprise at Beeswax. He discussed modern optimization and the tactics sophisticated marketers are using to win at programmatic optimization. While transparency and control have become buzzwords in the industry, Beeswax specifically focuses on replicating the functionality of owning your own tech stack, which ushers in many new possibilities for those that want true ownership without having to build from scratch.
View the webinar to learn:
- Why optimization is critical for marketers now
- How to think about programmatic strategy in a new way
- How flexible technology can help
- What tactics to use to implement a winning strategy
PRESENTER
Joseph Luchs is vice president of enterprise at Beeswax, an ad tech start-up in New York City that created the industry’s first bidder-as-a-service platform. Joe specializes across SaaS, AdTech, MarTech, FinTech and Cloud Infrastructure, and most recently led digital partnerships at the Oracle Data Cloud (formerly BlueKai). Previously, Joe served as chief marketing officer at Investable, a peer-to-peer business lending firm, managed media and operations at 33Across, a social sharing and content discovery platform, and worked in advertising and media at the NFL.
