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Webinars are a fantastic channel for content, lead generation and nurturing—and they can be intimidating, whether you’re just starting out or have several sessions under your belt.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on the commercial demand generation team at Marketo.

View the webinar to:

• Develop your overall webinar strategy
• Structure your promotional cadence
• Evaluate the metrics that matter

PRESENTER

Hayley Ferrante is a senior marketing specialist on the commercial demand generation team at Marketo. She focuses on webinar strategy and execution, engagement programs and top-of-funnel campaigns for lead generation. When she's not building programs in Marketo, she enjoys yoga, hiking and catching some sun at the beach.