Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Dec 15, 2025

Creators are putting brand quality at the top of their partnership wish list

Article |
 Dec 15, 2025

UK-based Starling plans to buy a bigger loan book

Article |
 Dec 15, 2025

Banks should build strategy around life stages, not products

Article |
 Dec 15, 2025

Decoding the mixed signals of the 2025 holiday season

Article |
 Dec 15, 2025

Lenders should personalize their mortgage pitch as rates fall

Article |
 Dec 15, 2025

As CTV takes the lead, marketers adapt to multitasking audiences

Article |
 Dec 15, 2025

Agencies work to fill commerce media network gaps

Article |
 Dec 15, 2025

Albertsons expands off-site shoppability

Article |
 Dec 15, 2025

Out-of-home sports ads are turning viewers into talkers

Article |
 Dec 12, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

On-Demand, Tech-Talk Webinar: Webinar Strategy Success—How to Keep Your Registrants Coming Back for More | Sponsored Content

Sponsored Content Presented by Marketo

Video by Benjamin Nwokeabia  |  Aug 1, 2019
Share
Topics
Digital Video
eMarketer Webinar
Worldwide

Click here to view or download slides.

Webinars are a fantastic channel for content, lead generation and nurturing—and they can be intimidating, whether you’re just starting out or have several sessions under your belt.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on the commercial demand generation team at Marketo.

View the webinar to:

  • Develop your overall webinar strategy
  • Structure your promotional cadence
  • Evaluate the metrics that matter

PRESENTER

Hayley Ferrante is a senior marketing specialist on the commercial demand generation team at Marketo. She focuses on webinar strategy and execution, engagement programs and top-of-funnel campaigns for lead generation. When she's not building programs in Marketo, she enjoys yoga, hiking and catching some sun at the beach.

Presented by:


Get more articles - create your free account today!
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844sales@emarketer.com

* Copyright © 2025 
EMARKETER Inc. All Rights Reserved.