As a marketer, you’ve probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can!

In this Tech Talk Tuesday presentation, Marketo’s Head of Commercial Demand Generation, Mike Madden, breaks down the powerful use cases of triggered campaigns, from scoring specific actions and prioritizing leads for sales to creating timely emails from website visits.

During the discussion, moderated by eMarketer, you'll learn:

• How triggered campaigns work and how to create an automated, yet highly personalized dialog with your audience
• How this strategy can be applied to amplify the marketer’s relevance in the moment
• What ways triggered campaigns can be leveraged across the entire buyer’s journey

Mike Madden is responsible for new bookings at commercial prospect accounts,and generating cross-sell opportunities among Marketo's customer base. When not at work or fantasizing about the power of intent data, he is a big fan of M&Ms, early morning rounds of golf, hiking, and watching goats do parkour.