On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.
On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.
Consumers are cautious with their spending, so retailers must maximize every interaction in the purchase funnel. Here are three ways retailers may be leaving money behind, and what you can do about it.
Three themes echoed throughout Advertising Week New York this year: Third-party data is harder to get, the creator economy is growing, and marketers face more pressure to prove ROI. Here are some of the most common—and controversial—trends from the event.
PayPal Ads offers unique ad targeting via transaction data: Access to PayPal’s 400 million users aims to transform digital advertising for small and medium-sized businesses.
Retailers are turning to targeted marketing instead of markdowns to improve sell-through and profitability. This proactive approach, known as margin accretive marketing (MAM), helps optimize inventory and preserve brand value during key shopping seasons.
First-party data takes center stage in marketing's future: As third-party cookies phase out, brands are leaning into AI and first-party data to create personalized, privacy-compliant advertising solutions.
While conditions are improving, the warning signs haven’t gone away completely
Nordstrom targets teens with curated beauty selection: The department store hopes to capitalize on their growing appetite for premium products and desire for in-store purchases.
Amazon tries to expand Whole Foods’ appeal: It added a micro fulfillment center to one site so customers can pick up an array of items when they shop.
The boom times for ecommerce and retail have largely passed. “It’s going to be harder [for retailers] to identify pockets of growth and opportunity. But, the good news is that it’s not going to be that roller coaster of demand fluctuations that has been challenging for retailers to navigate over the last couple of years,” our analyst Blake Droesch said.
Prime Big Deal Days spurs consumers to shop on a random Tuesday in October: Amazon’s event drives shoppers to spend, even if most aren’t buying holiday gifts.
On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano.
A winning loyalty strategy isn’t just about short-term wins like lifting sales; it’s about building a long-lasting relationship and boosting customer lifetime value. Here are three ways brands can build long-term loyalty.
Meta enhances ad tools with AI: New video and image features improve ad performance, boosting engagement and advertiser ROI.
Over half (56%) of US grocery retail executives are concerned about competition from internet grocery stores (like Thrive Market or Fresh Direct), according to a June 2024 survey from Deloitte. Nearly as many (53%) are concerned about third-party grocery shopping apps like Instacart or DoorDash.
53% of US holiday season digital sales will come from mobile this year, per Adobe Analytics data. That marks the second consecutive year mobile has accounted for more than half of holiday sales.
Last month, Dollar General launched an in-store audio network, enhancing its in-store and online ad solutions.
We expect social commerce sales in the US to reach $101.38 billion this year, driven by existing buyers increasing their spending. While social commerce plays a smaller role in holiday shopping, it's popular among Gen Z, who are more likely to make purchases influenced by creators. TikTok and Facebook are the top platforms, with apparel brands poised to benefit the most.
Instacart expands Caper Cart ad opportunities to capitalize on in-store retail media demand: The company joins Ahold Delhaize in beefing up its offerings to give CPG advertisers more ways to reach shoppers.