Retail & Ecommerce


Doug Pearce, CEO of Omnicom Media Group (OMG) Greater China, spoke to eMarketer about digital innovations in China and how the country could one day become a global digital technology leader.

More than half of US mobile users are worried about brands tuning in to when and how often they use their products. Smartphones, TVs and alcohol raised the most concern about potential tracking, according to research.

This year, many consumers plan to do their Father’s Day shopping both in department stores and online, May 2016 research revealed. Few will be turning to specialty clothing stores or catalogs for gifts.

Sharing economy revenues in Europe grew massively from 2013 to 2015. Both accommodations and transportation account for large slices of the pie.

The majority of US marketers intend on boosting their budgets for customer loyalty in 2017, according to research. And about 13% said they anticipate significant increases to their programs.

The vast majority of mobile hotel bookings are booked via smartphone, according to Q1 data. Mobile airline bookings also lean toward mobile phones rather than tablets.

Despite the ever-growing importance of online shopping and customer experiences, improving the in-store customer experience is still US retail execs’ top priority. Nearly half of retail executives said so, more than any other customer engagement channel.

Technology allows today’s shoppers to make most decisions before they get to the store or forgo a trip to the store altogether. Morgan McAlenney, executive vice president of Digitail at shopper marketing agency The Integer Group, spoke with eMarketer about why shoppers are willing to change their habits and what that means for brands.

Consumers like to use different channels when speaking to customer service. According to February 2016 research, many users in the US, as well as Germany, prefer to send a text rather than phoning because it’s less-time consuming and more convenient.

One-third of affluent internet users in China believe that loyalty programs have increased in value over the past year. And almost all of them say loyalty programs encourage them to spend more money.

Retailers are continually looking at ways to reach consumers on a personal level. And according to April 2016 research, nearly half of retailers in North American plan to implement technology to identify customers via their smartphones as they enter stores.

Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. Topics in this webinar include: How high mobile retail sales will go this year, and which devices are driving that; What retailers are doing to optimize shopping experiences for mobile; How context-driven commerce is changing the mobile retail landscape; Which factors are driving higher conversion rates on mobile.

Users ages 21 to 29 account for more than two-fifths of all mobile payment users in China, and along with users in their 30s make up the vast majority of the mobile payment user base in the country.

Shoppers have come to expect the same relevancy, personalization and service in the physical store as they find in the ecommerce setting. eMarketer spoke with Ryan Freeman, vice president of partnerships at proximity marketing platform Turnstyle Solutions, about how brands and retailers should shake up their shopper marketing efforts to better cater to their customers.

Cross-border ecommerce is growing in popularity in China. In 2016, more than 15% of the population will make purchases from abroad worth $85.76 billion, according to eMarketer’s first-ever estimates of the consumer trend.

Shopping for clothes and shoes is still primarily an in-store affair for both men and women, according to April 2016 research. Only a handful of internet users of either gender rely completely on digital shopping for these items.

Cash will once again be the most popular gift given to high school and college graduates this year, according to research from the National Retail Federation (NRF). More than half of US internet users who plan to give a graduation gift will give cash.

The number of people in China using their phones to pay for goods and services at the point of sale more than doubled last year, and by 2020 almost half of all smartphone users will be making proximity mobile payments, eMarketer projects.

Consumers are steadily downloading more retail apps to their device compared to a year prior, research found. Indeed, nearly a quarter of respondents said they have between six and 10 retail apps on their smartphone as of April 2016, up 3 percentage points from October 2015.

The on-demand economy is growing, and companies like Amazon are thriving on two-day shipping, but some consumers are willing to wait days for their order. In fact, nearly a quarter of internet users in North America say that three days is an acceptable timeframe for ecommerce order shipping, according to research.