Retail & Ecommerce


Mobile shopping is mostly attractive due to its convenience, according to mobile phone internet users in Asia-Pacific. The ability to buy on the go, as well as use apps to shop and buy, were also popular.

More internet users across nearly all demographics like to purchase products digitally and pick them up in-store compared to a year ago, according to research.<

Showrooming has emerged as a popular way to shop—digital shoppers first examine a product in-store before ultimately purchasing the product at a lower price online. But with shoppers increasingly connected to devices on the go, US internet users are also researching products online—and then buying them in-store.

Digital wallets were the most popular topic when it came to discussions on social media about mobile payments in 2015. According to social tracking data, just 3% of such posts were about other topics, which included contactless cards and more.

The big promise of digital advertising is that it offers marketers the chance to reach the right customers with the right message at the right time. Of course, being able to do this requires that marketers know a little something about their potential targets—they need data. UK consumers, however, didn’t get the memo, and the vast majority are unwilling to share.

Business-to-consumer sales on the internet were nearly 30% higher in Q3 2015 than in Q3 2014. Yet most digital buying is focused in very few sectors, notably travel and tourism.

The mobile payments space is heating up in the UK—Android Pay is expected to hit these shores in the next few months. But are consumers in the UK convinced about mobile payments? Apple is not giving us many clues, keeping Apple Pay data close to its chest. Contactless card spending stats, however, hint at a rosy future.

Users of online personal shopping and subscription service Stitch Fix are sent a box of five apparel, accessory or footwear items selected for them by their stylist. eMarketer spoke with Julie Bornstein, COO of Stitch Fix, about what the company has learned about its customers and why she thinks these types of services are disrupting traditional retail.

According to millennial internet users in Canada, the leading benefit of loyalty programs are members-only discounts and offers. Nearly eight in 10 of those surveyed in September 2015 pointed to the members-only offers, while another 73% say they appreciate collecting rewards that can be converted into travel miles or monetary value.

Mobile is making a bigger mark than ever on the shopping process, according to 2015 data about how desktop- and mobile-based buyers conduct their research.

Mobile advertising drives more store visits than desktop advertising, according to Jeff Campbell, co-founder and managing director of digital marketing agency Resolution Media. eMarketer spoke with Campbell about the various ways mobile can influence consumers as the move through the path to purchase and why retailers should rethink the way they measure mobile advertising.

Consumers across all generations say they would likely use in-store Wi-Fi if they gained instant access to a gift or daily deal, according to February 2016 research. Millennials and Gen Xers, however, are more likely to leverage in-store Wi-Fi than baby boomers.

An overwhelming majority of adult internet users now buy online, with clothes and leisure items the leading purchase categories. Mcommerce, however, is lagging, with most digital buying still taking place at home, on desktop PCs.

Zazzle is an online marketplace that since 2005 has offered consumers the opportunity to personalize products ranging from coffee mugs to iPhone cases, skateboards to stationery. eMarketer spoke with Nizzi Karai Renaud, the company’s chief marketing officer, about Zazzle’s most effective marketing tools and how it converts millennial shoppers.

Retailers are continually tackling shopping cart abandonment, and, according to research, retargeting is one of the most commonly used tactics by US merchants.

While almost two-thirds of bad bots worldwide behave like bots, roughly 40% are able to mimic human behavior, according to 2015 research.

Nearly half of millennials used more paperless discounts in Q3 2015 than they had over the previous period of time in 2014.

Ecommerce sales in China will hit a new high in 2016 over the year prior, helped by continued double-digit annual growth. In addition, the growing share of cross-border transactions coming from retail, as opposed to consumer-to-consumer (C2C) purchases, suggest growing consolidation and sophistication among online sellers.

It’s probably not shocking to hear that US shoppers said they have a more positive experience buying a new item than they do interacting with customer service across industries. But when looking at particular verticals, health plan providers have their work cut out for them in both of these interactions, according to research.

US retail ecommerce sales during the 2015 holiday season, which comprises November and December, lived up to lofty expectations, but overall retail sales fell short of forecasts. eMarketer’s latest report, “US Holiday Shopping Preview 2016: Absorbing the Lessons of 2015,” explains why, looking forward to the 2016 holiday season, we expect another strong season for ecommerce and a tepid one for total retail sales.