Almost a quarter of retailers (22%) have already deployed genAI to automate customer service, with a further 25% currently trialing it.
Amazon to launch budget marketplace to compete with Temu, Shein: The retailer is copying their playbook—complete with cheap products and longer delivery times—to stay ahead in the ecommerce race.
While intermediaries’ share of ecommerce sales (grocery or otherwise) will remain relatively flat for the next couple of years, they’re still a long-term threat to traditional retail. But there’s an opportunity for retailers to use intermediaries’ strategies against them.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of June. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
On today's podcast episode, we discuss the main ways the shopper journey is evolving, how retail media is shifting to encompass the full funnel, and how in-store retail media can help bring a brand's shopping message to life, particularly during holidays and events. Tune in to the discussion with our analyst Sarah Marzano and Nikhil Sharma, senior director of performance and insights at Roundel.
Advertisers will increase their spend on US retail media search ads every year of our forecast period in 2028, when it will see its most growth at 23.4% YoY, according to our March 2024 forecast.
Private label sales are growing as consumers seek cheaper alternatives to national brands, but price isn’t the only reason.
Supply chain headaches mount for retailers: Disruptions in the Red Sea are driving up shipping rates and creating backups at key ports.
Amazon will pull in over 80% of US retail media search dollars this year, per our forecast. But Walmart will continue growing its share of non-Amazon retail media search ad spending over the next two years.
Off-site and on-site display ad spending will each more than double over the next five years.
The world’s biggest advertisers converged at Cannes Lions last week. At the festivities, marketers discussed everything from AI (it’s everywhere) to retail media (it’s growing). Other hot topics included the creator economy, which people are optimistic about, and data privacy, which has people more concerned. Here are some hot quotes overheard at Cannes.
Incrementality has always been the holy grail of retail media, said Zach Darkow, senior director, marketing activation and measurement at The Home Depot. But as the digital advertising landscape grows more complex, incrementality has become more important than ever.
Target looks to its online marketplace to drive growth: The retailer’s new partnership with Shopify could expand its selection online and in stores, while also boosting its retail media business.
US omnichannel retail media ad spend will hit $129.93 billion in 2028, according to our forecast, up from $54.85 billion this year.
For advertisers—and consumers—the biggest shopping season has begun. But claiming a piece of the forecasted $1.37 trillion sales pie may mean stretching out promotions, expanding payment options, and investing in website and app enhancements.
Google’s AI-powered tools enable brands and retailers to develop creative, personalized retail media campaigns that captivate consumers and drive engagement. By using advanced data insights, these solutions can enhance campaign effectiveness and foster meaningful connections with shoppers.
For issuers, an easy dispute process can boost customer satisfaction. But they must balance this with their merchant relationships, who bear the brunt of the costs
68% of shoppers were deceived into buying counterfeits last year: Copycats’ rapid growth is a mounting problem for global players like Nike and Amazon as well as small merchants.
On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.
With consumers increasingly shopping across multiple channels, Roundel, Target’s media network, offers comprehensive media solutions that connect brands with customers at every stage. By combining on-site and off-site strategies, advertisers can maximize their return on ad spend and strengthen customer relationships.