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EMARKETER

Measurement and ROI in Commerce Media | Behind the Numbers Special Edition

Audio by Marcus Johnson, Sky Canaves  |  May 22, 2025
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Measurement and ROI in Commerce Media | Behind the Numbers Special Edition
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eMarketer Podcast
Retail Ecommerce Sales
Marketing Technology
United States

On this special edition podcast, we examine practical ways to track commerce media ROI—covering KPI selection, attribution, and cross channel measurement. EMARKETER Principal Analyst, Sky Canaves talks with Maev’s Michael Campi, PepsiCo’s Mike Glaser, and LiveRamp’s Christine Grammier in this panel from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.

Subscribe to the “Behind the Numbers” podcast on Apple Podcasts, Spotify, Pandora, Stitcher, YouTube, Podbean or wherever you listen to podcasts. Follow us on Instagram.

 

 

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