Retail & Ecommerce


More than eight in 10 US retail ecommerce senior marketers said the user experience and interface of their sites need to change substantially for an update to be considered a redesign, May 2016 research revealed.

About 60% of female internet users in France have purchased cosmetics items online, with face care products, like creams and cleansers, the most common category. Most say they shop at brand sites for their cosmetic fix.

Chinese ecommerce giant Alibaba reports quarterly earnings this week, with revenue gains expected again after more than 18 quarters of double- or triple-digit growth. The company is expected to see 34.1% growth in digital display ad revenues for 2016.

Coupons are the No. 1 way US retailers have gotten into mobile, according to April 2016 research by mobile development firm PointSource. But retailers may be getting involved in the space with strategic uncertainty.

When it comes to making back-to-school consumer electronics and apparel purchases, internet users in North America are split between using a desktop or mobile device, according to June 2016 research. Meanwhile, spending is expected to reach levels not seen since 2012.

Millennial internet users in the UK and the US are more likely to have used a mobile wallet in the past three months than Gen Xers or baby boomers, typically to collect and redeem loyalty rewards.

Consumer adoption of mobile payment apps WeChat Pay and Alipay is the biggest driver of online-to-offline (O2O) commerce in China, according to Nishtha Mehta, founder of marketing and collaborative learning agency CollabCentral Consulting. eMarketer spoke with Mehta about how marketers can adapt to and leverage the O2O concept.

Mobile payment apps have been around for a while, but its seems people aren’t rushing to use them anytime soon, according to April 2016 research. In fact, more than three-quarters of US internet users said they are very or somewhat unlikely to start using a mobile payment app within the next 12 months.

Digital shopping and buying is a fact of life for the average US consumer, and retailers continue to face challenges and opportunities as new technologies develop and trends emerge. Topics in this webinar include: Why mobile conversion rates are climbing; How beacons and location-based marketing are driving in-store sales; How the visual web—YouTube, Snapchat, Instagram—is affecting ecommerce; Where influencers and consumer-generated content fit into the purchase funnel.

With some 1,200 brick-and-mortar locations, Titan’s brands already have a physical presence in India, but they have now expanded to offer consumers several digital shopping and purchasing channels. eMarketer spoke with Alokedeep Singh, head of ecommerce at Titan, about the differences in ecommerce among niche categories and how white-collar workers like to shop on company hours.

Alvin Foo, head of mobile and innovation at Omnicom Media Group in China, talks with eMarketer about the way brands are piggybacking on third-party online-to-offline (O2O) services in China to reach a wider audience.

Tencent Holdings didn’t intend to build the largest social network in China when it launched WeChat in 2011—it already owned the country’s leading messaging service, QQ. But QQ was a PC-based app in a country that was experiencing explosive growth in mobile usage and infrastructure, so Tencent tapped an outside team to build WeChat, known in Chinese as Weixin, or “micro letter,” from a mobile-centric perspective.

Retail giant Wal-Mart announced it would acquire ecommerce pure play Jet.com for about $3 billion, in a bid to help grow the company’s ecommerce business, which is currently growing slower than the US average rate. Store sales, meanwhile, are flat.

By 2020, nearly 30% of retail sales in Asia-Pacific will be made offline, but inspired by online activity, according to one researcher. Still, eMarketer estimates that Asia-Pacific has already shifted a larger share of its commerce to digital channels than any other region.

According to one researcher, nearly all digital purchases where research began on a desktop PC were also completed on the same PC. Smartphone users who began their research on a mobile device, however, were far more likely to switch to another option before checking out.

Smartphone mcommerce buyers in the UK are more likely to make purchases via an app than those in any other country in the EU-5. While browser buys remain slightly more popular in the UK, purchases via an app are very close behind.

Internet users in Brazil and Mexico are more concerned about fraud than those in the US or Canada, research revealed. This is likely because Brazil and Mexico have higher fraud rates and less regulatory structure.

UK consumers are keen digital shoppers. However, once the purchase has been made, any follow-up issues tend to happen in-store, with digital post-sales support seen as suboptimal.

Though it may be early in the year, some internet users are already thinking about the upcoming holiday season. And many (42.7%) said Amazon is the primary retailer where they plan to purchase holiday gifts, mainly because of the site’s ease of use.

They say it’s the thought that counts in gift-giving, and internet users in the UK may take that to mean that on-the-go purchases of presents just aren’t necessary: Two-thirds don’t buy gifts via mobile. But they could be persuaded to do so.