The news: LGBTQ+ creators are seeing thousands less in brand deals compared with previous years as broader ad spend cuts impact Pride Month marketing, per Digiday.

• Creators Ashely and Malori Anthony have noted a massive decrease in Pride Month brand partnerships this year and in 2024. The couple earned around $14,000 in Pride-related Instagram sponsorships in 2023—a number which fell to $6,000 in 2024 and only $1,500 this year.
• Influencer Alysse Dalessandro told Digiday she had three Pride Month partnerships last year, and has only signed onto one partnership this June.
• Other LGBTQ+ creators are seeing a similar trend. Trans influencer Christopher Rhodes had 20 partnerships in 2023, 10 in 2024, and only one so far in 2025—with none of the partnerships focused around Pride. Creator Gena Jaffe has only made one Pride-related deal this year, despite June typically being her most profitable month.

Behind the shift: A combination of economic uncertainty, pressure from the Trump administration, and consumer boycotts is causing brands to pull back ad spending on Pride-related sponsorships.