March 1, 2019

US Digital Buyer Penetration, by Age, 2020 (% of population)


This chart shows digital buyer penetration, shown as a percent of the total population for 2020. Data is broken out by generation age and includes adults, teens and children.


Digital buyers are internet users who have made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases. Internet users are individuals of any age who use the internet from any location via any device at least once per month. eMarketer ... benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2017.More


Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.