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EMARKETER

10 Charts That Define Digital Markets in 2025 and Beyond

Key Developments in AI Search, Platform Dynamics, Ecommerce Growth, and Beyond

Report by Eleni Digalaki, Vladimir Hanzlik  |  Sep 25, 2025
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About This Report
Digital markets are being reshaped by genAI search and shifting platform and monetization dynamics. These 10 charts reveal the forces that will define 2025 and beyond.
Topics
Digital Advertising
Ecommerce Sales
Retail Media
United States

Digital markets are realigning fast around genAI search, shifting platform power, and evolving retail dynamics. Here are 10 charts that outline the trends digital leaders must watch in 2025 and beyond.

This deck covers:

  • Digital advertising shifts, including the triopoly’s waning digital power and retail media network fragmentation
  • Consumer adoption of and trust in genAI, plus the unprecedented growth rate of AI search advertising
  • Ecommerce penetration patterns across categories

This deck can help you:

  • Develop media strategy, allocate budget for campaigns (brands, agencies)
  • Develop commerce strategy (retailers, brands)
  • Showcase opportunities to customers (solution providers)

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Eleni Digalaki, Vladimir Hanzlik

Contributors

Donte Gibson
Senior Charts Editor
Madan Kumar
Copy Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Julia Woolever
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