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Why AI Shopping Assistants Won’t Drive an Immediate Shift to Ecommerce
The Tools Are Disrupting the Path to Purchase but Can’t Solve the Core Challenges of Ecommerce
AI shopping assistants are poised to redefine the future of ecommerce. Powered by generative and agentic AI, these tools promise to make digital shopping more intuitive, personalized, and automated. As they plan the next wave of investments, retailers and brands need to understand how these tools might affect consumer habits—and whether they will meaningfully accelerate migration from physical stores to online channels.
Key Question: AI shopping assistants promise to transform the ecommerce experience—but will they move the needle on consumer behavior and channel mix?
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authors
Carina Perkins
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