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EMARKETER

How (Not) to Rebrand | Reimagining Retail

Audio by Suzy Davidkhanian, Rachel Wolff, Zak Stambor  |  Oct 1, 2025
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How (Not) to Rebrand | Reimagining Retail
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eMarketer Podcast
Brand Marketing
Retail Marketing
United States

In this podcast episode, we discuss rebrands: how much consumers notice them, how important of an ingredient nostalgia is, and how to successfully execute one. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Senior Analyst, Zak Stambor, and Analyst, Rachel Wolff.

Subscribe to the “Behind the Numbers” podcast on Apple Podcasts, Spotify, Pandora, Stitcher, YouTube, Podbean or wherever you listen to podcasts. Follow us on Instagram.

Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America’s Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

Episode Transcript:

 

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