Retailers have been under enormous pressure in 2025 as new tariffs and unsteady consumer demand trigger a slowdown in industry ad spending. While retail will retain its status as the largest contributor to digital ad revenues, spending growth will take an unusual dip in 2025.​

Key Question: What is the outlook for US retail industry ad spending through 2027?

This deck covers:​

• The outlook for US traditional media and digital ad spending by retailers through 2027​
• How retail digital ad spending is allocated across channels and formats​
• Which retail categories are over- and underperforming in digital ad spending​

This deck can help you:​

• Benchmark marketing performance (brands and retailers)​
• Allocate budget for campaigns and develop media strategy (agencies)​
• Determine market sizing (media platforms)​
• Showcase opportunities to customers (solution providers