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EMARKETER

Infopack: AI in Marketing

Trends and Tactics Shaping AI in Marketing

Report by Tracy Tang, Amy Rotondo  |  Oct 7, 2025
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About This Report
AI is rapidly reshaping several aspects of marketing, ranging from campaign strategy to content creation. This report outlines how marketers are using and measuring AI tools, and the challenges they face with the technology.
Topics
Artificial Intelligence (AI)
Marketing Tactics
Marketing Technology
United States
Table of Contents
Media Gallery

AI is rapidly reshaping several aspects of marketing, ranging from campaign strategy to content creation. This report outlines how marketers are using and measuring AI tools, and the challenges they face with the technology.

This deck will:

  • Highlight AI marketing use cases and adoption trends
  • Explain how marketers are measuring AI-related outcomes
  • Explore challenges and opportunities marketers face related to AI use

This deck can help you:

  • Develop media strategy, benchmark marketing performance (brands and agencies)

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. Media Gallery

      authors

      Tracy Tang, Amy Rotondo

      Contributors

      Rahul Chadha
      Director, Report Editing
      Nikolai Dineros
      Jennifer Pearson
      VP, Research
      Matt Torpey
      Senior Chart Editor
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