This FAQ addresses how retail media works, who the major players are, and what marketers should consider when allocating budgets.
Legal and political pressure is rising, but shaken consumer confidence may be harder to fix.
Brands should plan for campaigns around live events while treating streaming as a test bed for targeting.
FIFA’s deal taps short-form video to spark fandom, fuel real-time viewing, and drive World Cup commerce
New filters let users search specifically for Shorts or long-form, giving brands clearer intent signals.
Social and video lead in innovation potential, yet placement and fraud risks remain hurdles.
28% of retail commerce media decision-makers in North America and Europe say they review and approve creatives manually but lack automation or dynamic capabilities, according to November 2025 data from Koddi and Forrester Consulting.
As product catalogs grow, content multiplies, and shopping journeys splinter across platforms, AI recommendation engines are becoming the connective tissue between desire and decision. In 2026, retail leaders expect the technology to move from responding to queries to proactively anticipating what consumers want and guiding them through increasingly complex choice environments.
This FAQ examines what's verifiable about ad blocking today and what marketers should watch in 2026.
Agentic AI is becoming agencies' operating layer. CES 2026 showed holding companies reframing AI as the system that unifies workflows, accelerates execution, and boosts accountability.
Europe, Middle East, Africa rise in consumer tech: Brands must pivot as regional trade-up demand and connected living drive growth beyond North America.
Pharma branding agencies are using AI platforms to craft standout drug names while avoiding risk and streamlining time to market.
Semafor’s rise shows publishers are supplementing inconsistent ad revenues with events and sponsorships.
Roku’s $2.99 ad-free service challenges ad-heavy models, eyeing a forgotten tier between FAST and pricey subs.
Simpler sponsorship tools and wider access help brands tap into engaged, purchase-ready listeners.
47% of marketers worldwide say better attribution and measurement is the top benefit of integrating martech and adtech systems, according to an August survey from EMARKETER and Zeta Global.
Alphabet’s $3.88 trillion valuation signals a new race—where scale, systems, and control beat shiny devices.
45% of US adults say pleasant and happy visuals in pharma ads are misleading, according to November 2025 data from SiriusXM Media.