23% of US adults in 2025 say the healthcare system is in a state of crisis, the highest share recorded this century, according to a December 2025 survey from Gallup News Service West.
52.1% of US consumers say personalized healthcare advertising invades their privacy, according to January 2025 data from StackAdapt and EMARKETER.

Use this chart: Pharma marketers should rethink the overuse of cheerful visuals during side effect disclosures. Consider a more transparent, empathetic approach that aligns tone with messaging—boosting credibility without sacrificing engagement.

Related EMARKETER reports:

Physician Marketing 2025 (EMARKETER subscription required)
US Healthcare and Pharma Ad Spending 2025 (EMARKETER subscription required)

Methodology: Data is from a December 2025 SiriusXM Media "Pharma & Healthcare Soundboard Study." 2,158 US adults aged 18+ from the SiriusXM proprietary panel of listeners were surveyed during November 2025.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!

Products

Events & Resources

Topics

Latest Articles

The big answers: EMARKETER Daily quiz

Nearly half of US adults say happy pharma ads feel misleading

FAQ on influencer marketing: Why brands are betting on it in 2026

Robinhood reports billions of prediction market trades as funding surges

Chase UK absorbs Nutmeg for digital wealth management

Federal courts slow the CFPB’s demise

How agentic AI will reshape shopping in 2026

How experts say GEO, AI will change discovery in 2026

FAQ on identity resolution: Navigating privacy, cookies, and cross-channel fragmentation in 2026

FAQ on ad blocking: Preparing for platform crackdowns, user response, and what’s changing in 2026

About

Nearly half of US adults say happy pharma ads feel misleading

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries