Despite its scale, ChatGPT isn’t making money—ads are now a must, but integration without disruption is key.
As AI platforms become the first stop, not showing up in answers means not being seen—at all
Agentic AI is expanding across ad platforms; CES reveals acceleration in autonomous planning and optimization, even as many marketers hesitate to trust full automation.
48% of worldwide B2B marketers say interactive experiences, live/virtual events, and video content make thought leadership more impactful, according to July 2025 data from Ascend2 and TopRank Marketing.
Starbucks is sponsoring the second season of Amazon Prime’s reality competition “Beast Games: Strong vs. Smart” to try to reignite brand buzz.
Wall-sized TVs, smart rings, and humanoid robots make once-futuristic ideas ready for your living room.
The ad industry kept busy during the holiday season, so we rounded up the biggest stories from the last two weeks you need to know about.
CTV ad clarity gets a boost: DoubleVerify’s new tool streamlines planning and reporting to fix performance blind spots in streaming. Read online
Messasges are evolving from promo push to frictionless, full-funnel conversion tool.
40% of marketers worldwide are using AI for social media management, the top reported use case, according to a September 2025 survey from MiQ and Censuswide.
2025 saw mergers, layoffs, and AI overhauls as the agency model fractured and reformed.
Agencies that don’t make AI skills a core part of employee training risk being sidelined in the age of AI.
28% of retail commerce media decision-makers in North America and Europe say they review and approve creatives manually but lack automation or dynamic capabilities, according to November 2025 data from Koddi and Forrester Consulting.
Deepfake scandal clouds enterprise rollout, raising flags on brand safety and buyer trust.
Asia-Pacific ad growth will remain steady in 2026 as momentum shifts to digital, retail media, and CTV. Rising demand for premium video contrasts with uneven expansion across fast-growing and mature markets.
Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how new standards will unlock agentic ad buying and selling, and how (and why) YouTube will benefit most from the surge in video podcasts. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Analyst Yory Wurmser. Listen everywhere, and watch on YouTube and Spotify.
SoftBank and Alphabet acquire AI infrastructure in anticipation of a compute crunch that could limit access for businesses.
Voice assistants evolve into AI-first interfaces—blending conversation, context, and control across ecosystems.
T-Mobile’s orbit ambitions bring SMS to dead zones, expanding ad reach to highways, oceans, and rural users.