The news: Google and commerce media company Criteo announced an on-site retail media integration on Tuesday, marking the first of its kind for Google and opening opportunities for brands across digital commerce.

• The Google-Criteo integration will be available in a limited beta test for select customers in the Americas using Google Search Ads 360, per the announcement, with plans for eventual global expansion and expansion into more Google Marketing Platform tools.
• The initial phase will allow Criteo’s network of over 200 retailers to opt in to receiving demand from Search Ads 360, while advertisers will be able to launch and optimize campaigns across Criteo’s retail network.
• The move aims to provide brands with the tools to improve budgeting, perform better in the retail media space, and make smarter investment decisions.