IAB's framework helps cautious brands—but without mandates, deceptive actors stay unchecked.
Nearly two-thirds of worldwide marketers (64%) say reduced use of traditional search engines like Google will be the top AI-driven shift impacting digital advertising over the next few years, according to a September 2025 survey from Funnel and Ravn Research.
"Retail and growing a business today relies a lot more on developing alternative revenue streams and brand building that goes far beyond the typical selling products at a good price," said our analyst Blake Droesch during a recent “Behind the Numbers” podcast recorded live at the National Retail Federation's (NRF) 2026 Big Show.
AI deepfakes are sparking a global crackdown after Grok’s explicit content scandal triggered UK probes and stricter safeguards--raising governance stakes for AI tools.
This FAQ covers what marketers need to know about native advertising formats, regulatory requirements, emerging AI capabilities, and budget allocation strategies for 2026.
CTRs and CVRs rise with repeated YouTube creator integrations—proving the ability of repeat brand exposure to drive action.
As Reddit grows, Digg appeals to advertisers by prioritizing trust, moderation, and real participation
As costs rise, Spotify bets users will stomach price hikes to fund video and AI-driven upgrades.
TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research.
Retail media is entering an execution era; advertisers are now judging networks on speed, flexibility, and clarity, not just closed-loop performance or topline growth.
The growing role of AI in shopping is forcing retailers to rethink discovery and decision-making. Walmart, for example, is embedding its ecommerce capabilities into external AI assistants like Google’s Gemini. Meanwhile, Amazon is keeping AI-led discovery and decision-making inside its own ecosystem with tools like Rufus.
This FAQ addresses what marketers need to know about AI chatbots as adoption increases in 2026.
AI companions present ad potential through high trust and engagement, but safety and regulation pose real risks to advertisers.
Golden Globes TV audiences dipped 7% YoY while social buzz hit a record 43M reactions—requiring marketers to adapt.
Netflix’s all-cash WBD bid means a faster deal that would ease streaming uncertainty and help advertisers plan around Netflix’s ad tier.
Fanatics is building a studio to control sports storytelling. Owning content lets the brand deepen engagement, extend athlete partnerships, and avoid bidding wars for live sports rights.
On today’s podcast episode, the team reports straight from the show floor at NRF’s Big Show 2026 to break down the most compelling themes dominating the conference, noteworthy insights from off-stage and hallway conversations, and what retail leaders should prioritize next based on what mattered most at one of the retail industry’s most influential events. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Blake Droesch and Principal Analyst Sarah Marzano.
With Slackbot and Claude CoWork, Anthropic leans on embedded AI to reshape workflows and expectations