Ad spend continues to grow faster than the GDP, fueled in no small part by connected TV (CTV), retail media, social media, and search.
Walmart wants in on CTV ad innovation: The retailer is partnering with Fubo as the inaugural partner of a new takeover ad format.
Amazon wins significant brand attention for Thursday Night Football: A few years into its rights deal, the company persuades advertisers to hop aboard.
McDonald’s, Starbucks refocus on core strengths: McDonald’s added kiosks for faster service, and Starbucks enhanced its stores’ ambiance to encourage longer customer visits.
On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA’s resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Sarah Marzano.
Inditex bounces back after a rainy summer dented sales growth: The Zara parent reported a strong start to Q3 as shoppers responded positively to its product assortment.
OpenAI bets on smarter but slower answers to outpace its rivals in the crowded AI market
Accused of undercutting web traffic and ad revenue, the feature faces antitrust scrutiny in an already heated legal climate.
With no protections in place, users are vulnerable to widespread data harvesting, highlighting the need for stricter privacy laws.
73% of US Gen Zers say they make online purchases from creators, compared with 66% of millennials and 59% of adult consumers overall, according to June 2024 data by LTK.
China and the US are so far in front that the status quo at the top will likely remain the same for decades to come.
Amazon didn’t waste time weaving ads into genAI search results: Just a few months after rolling out the Rufus chatbot, the retail giant is testing tailored ads based on search terms and context.
The retailer’s Great Value branded products are now harder to sneak by self-checkout thanks to barcodes embedded in their packaging
The Ontario financial regulator has warned consumers about a website claiming to be a credit union in Ottawa.
Sustained ad industry job losses don't signal a crisis: Sector employment is still about 100,000 jobs stronger than in April 2020.
For Fed’s rate-cutting, the question is how much and how soon: Central banks in Canada and elsewhere have forged ahead of the US in adjusting their monetary policy to reflect easing inflation. That’s set to change next week.
The actor’s appeal across generations can help attract users for the company’s debit card and in-store offerings
Privacy Sandbox transition poses steep costs: Smaller advertisers are concerned that moving away from cookies could leave them behind.
It’s a concerning buildup for one month, but it merits some skepticism—consumers may be faring better than one data point suggests