Gen Zers aren’t watching appointment TV. They’re not even the biggest cohort of connected TV users. (That distinction goes to millennials.) Instead, Gen Z is watching short digital videos and looking for new ways to interact with friends. Here are five charts on what Gen Z’s media consumption looks like.
Netflix’s lead in viewership over other services isn’t as large as it once was. But Netflix is still streaming’s king.
On today's episode, we discuss how brands are reacting to the overall macro-environment and what they are doing to be successful, how you should think about video and audio as another acquisition channel, the importance of incrementality measurement, what the move to ad-supported streaming means for both publishers and advertisers, and more. "In Other News," we talk about how Netflix With Ads is doing after its first month and whether advertising in the sky will become a thing. Tune in to the discussion with our director of briefings Jeremy Goldman and Stefanos Metaxas, chief strategy officer of Bliss Point Media (now part of Tinuiti).
In 2023, 58.5% of Meta’s $121.90 billion of ad revenues worldwide will come from Facebook, per our forecast. The remaining 41.5% will come from Instagram, whose ad revenues are growing faster than Facebook’s, which will decline in 2022. For the next two years, Instagram will continue to outpace Facebook by this measure.
Companies outsource CX work amid labor crunch: Consultancies and agencies can help build customer-centric cultures and increase revenue and productivity.
Which retailers and brands will win (or lose) in 2023? Retailers that can offer value—either in terms of price or convenience—will continue to thrive, while those that cater to an increasingly squeezed middle class will struggle.
We look at 2022’s biggest tech flexes that changed the landscape of business or left us scratching our heads. The year saw Tesla’s CEO buying Twitter, Google exiting games, Amazon bringing back the dead, and TikTok expanding into various other segments.
Which categories performed best in 2022—and which struggled? Inflation drove consumers to spend more on essentials like groceries, at the expense of discretionary categories.
Which categories will perform well in 2023—and which will stumble? Some of this year’s trends will continue into next year, while changing consumer behaviors will drive others’ rise—and possible fall.
Everyone knows the expression “like a kid on Christmas morning.” But what if we told you that it’s not just children who are hoping for the season’s hottest toys?
We highlight some of the biggest and most shocking failures of the year.
From enabling Apple’s softPOS to expanding its BNPL program, we look back at the biggest announcements from Block this year.
Will TikTok’s China ties stymie its progress in US? Legislative and regulatory suspicions and scrutiny pile up even as the app gains favor with marketers and users.
Before the pandemic, Roku, Hulu, and YouTube made up about half (45.9%) of the US connected TV (CTV) ad market. That market has expanded significantly. Despite solid US CTV ad revenue growth across all three companies, their combined share will account for around one-third of the $26.92 billion that will go to CTV in 2023.
As consumers are forced to make hard decisions about where they spend their money, brands that rely on tired loyalty tactics may struggle to keep up.
Netflix versus TikTok is the battle to watch in 2023.
On today's episode, we (and hopefully you) play our holiday retail game show spectacular where our retail analysts battle it out to win the infamous—and hitherto unknown—Retail Cup. Join our analyst Sara Lebow as she hosts analysts Sky Canaves, Suzy Davidkhanian, Blake Droesch, Carina Perkins, and Zak Stambor.
While most US consumers are more likely to buy from brands with good loyalty programs, according to Bond, 58% of those ages 18 and older told Dynata they’re less loyal to brands due to rising costs. And 65% of consumers had recently canceled memberships to cut costs as of Q1 2022, per PYMNTS.com and sticky.io.
2022’s outages increased and took longer to resolve: Wired and wireless networks continue to be under duress as Big Tech, streaming services, and cloud gaming proliferate while legacy infrastructure and overloaded systems buckled.
A fragmented world is tech’s undoing: The post-pandemic global landscape is experiencing geopolitical friction that could derail decades of technological progress rooted in collaboration. Tech companies should be worried.