Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Temu bets low prices will be enough to attract shoppers: But the Pinduoduo-owned platform will have to improve the customer experience to turn initial interest into lasting gains

Insider Intelligence spoke with Megan Brophy, Vice President of Marketing and Brand Strategy at Abercrombie & Fitch, about the brand’s work on TikTok and the prevalence of livestream shopping in the US market.

Winter is coming for European retailers (both literally and figuratively): With economic conditions worsening, retail sales in the UK and throughout continental Europe are poised to slow this holiday season.

In the US, 31% of millennials shop via mobile on weekdays while at home. That’s up 4 percentage points from 2019, while the share who do so via desktop/laptop has decreased by the same amount, to 18%. Since 2019, the shopping habits of US millennials have pivoted away from the weekends and toward mobile.

On today’s episode we dive deep into SuperApps. In "The Headlines" we discuss recent SuperApp developments. Then for “Story by Numbers” we highlight four numbers and reveal where SuperApps are heading. In a new debate segment called, “For Argument’s Sake,” we each take opposing positions on which SuperApps will emerge during the next 5 years. Join the conversation with host Rob Rubin and our vice president of content, financial services Dan Van Dyke.

“Social is everything we do. It’s the connective tissue.” That was the message from Meghan Myszkowski, global head of social media for Xbox and Game Pass, at Advertising Week New York. But social media is constantly changing, making brand relevance often hard to achieve. Here’s what brands should keep in mind.

No PhD? No problem for quantum computing: Q-CTRL’s Black Opal provides businesses with quantum skills without the math and ivory tower jargon. CEO Michael Biercuk told us why it’s important.

On today's episode, we discuss how affiliate is the power player in the consumer journey and an amplifier of all marketing channels’ efforts. "In Other News," we talk about the significance of all of these Google fines and the biggest strengths and weaknesses for the future of live sports streaming. Tune in to the discussion with our analyst Paul Verna and CJ's senior vice president of client development Sommer Urias.

The pace of automation in retail is increasing. For example, retail drones will expand from nearly 35,000 in 2022 to over 110,000 in 2024, our latest forecast shows. That growth means the industry has the opportunity to improve efficiencies and meet growing consumer demand for better, faster service.

The price tool currently compares just three insurers, but will likely add more in early 2023.

The super app model’s biggest vulnerability: A complete shutdown is the worst-case scenario for monolithic apps loaded with services like payments, messaging, e-commerce, ride-hailing, and maps.

The Shopper Cash Rewards card lets users earn 6% cash back at their two favorite retailers and 3% on a category of their choice.

Another brutal quarter for Snapchat: The company’s repeated failure to garner ad interest has left it in a bleak position with an uncertain future.

Alibaba was the world’s No. 1 digital retailer in 2021 with $1.249 trillion in ecommerce gross merchandise value (GMV). Amazon ranked No. 2, with ecommerce GMV of $602.0 billion, while JD.com and Pinduoduo took No. 3 and No. 4, respectively.

B2B ecommerce still plays a limited role in B2B transactions, and the room for growth is enormous.

The rumors of rapid grocery’s demise are exaggerated—but not by much: While startups struggle to make the model profitable, Uber Eats and DoorDash see an opportunity.

Instacart puts its IPO plans on ice: With Wall Street looking for safe bets and consumers adjusting their shopping habits, there’s little appetite for an Instacart IPO right now.

How price transparency regulations are impacting consumers: Patients aren’t shopping around for costs of healthcare services even as payers and providers are required to post prices—but that could change amid economic pressures.

TikTok pushes an AI advertising product: The app’s strong position is letting it experiment with machine learning to court advertisers big and small.