Social commerce sales will reach $107.17 billion by 2025: While Facebook and Instagram will still attract the most buyers, it’s TikTok that’s making the most aggressive moves.
Insurance reform laws alone won’t revive appetite for risk: Better policy pricing may improve insurers’ returns—but pricing for climate change is a challenge. Watch for parametric insurance to surge in popularity.
Despite inflation continuing into the new year, we believe that influencer marketing will endure. Why? Trust may have a little something to do with it.
Meta defends its Within acquisition before an antitrust judge: It’s becoming increasingly clear the company needs VR to replace lost social media ad revenue.
Will tech have learned its lesson during economic recovery? A mild recession in 2023 could give rise to tech’s recovery during the second half of the year. Expect industry caution.
Inflation and monetary policy topped the list, while crypto and cyberattacks dodged the top 10.
Our predictions that Block would launch a super app and that multinational firms would ramp up acquisitions in Africa in 2022 deserve a second look.
Which retailers and brands won (or lost) in 2022? Retailers that catered to the budget or luxury ends of the price spectrum did well, while those that dealt in discretionary categories like apparel and electronics saw the biggest drop-off in consumer spending.
Will Elon Musk’s Twitter flourish or falter? Despite the current chaos, some see potential for significant changes.
Marketing and advertising has room for improvement on diversity: A study shows progress in female and non-white worker representation, but concerns remain.
“The sky isn’t falling,” according to The New Consumer and Coefficient Capital’s “Consumer Trends 2023” report. But consumer habits are changing as a result of high inflation, shifting attitudes around COVID-19, and the battle for digital attention. Here are our key takeaways from the report.
The firm completed big down rounds, branched out with new products, and battled intensifying BNPL competition.
Ad-supported video-on-demand (AVOD) viewing will reach more than half of the US population in 2026, up from 41.8% this year, per our forecast.
On today's episode, we discuss whether streaming's golden age is suddenly waning, the race to build a do-everything app, Amazon's new TikTok-like shopping feature, how Disney+ is doing, Walmart's drone deliveries, the numbers that best sum up this year, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Paul Verna.
Twitter’s turbulent takeover: The Twitter-Musk saga is one of the biggest stories for 2022 that will likely continue into 2023. It could strangle other Musk-owned businesses like Tesla, which Musk is using to sell stock to keep Twitter afloat.
Apple’s sports ambitions take a hit: YouTube TV has won NFL Sunday Ticket rights over the consumer tech giant.
AI, the creator … and destroyer? Potentially one of the most disruptive technologies in history, generative AI has caught the legal system flatfooted. Alongside litigation, expect commercialization to start maturing in 2023.
Last year, we predicted India’s CBDC plans would materialize in 2022 and that the CFPB would hone in on BNPL players.
Stronger oversight and a shrinking competitive advantage for ESG products will fail to kill the sustainable investing boom
Is Apple the next advertising titan? Apple committed to developing its ad business in 2022, but it faces stiff opposition from other Big Tech giants.