Amazon continued to dominate ecommerce in 2022: But advertising, not retail, was the company’s biggest success story this year—although not enough to prevent the layoffs of 20,000 employees.
Consumers have noticed this uptick after identity fraud losses topped £15.3M last holiday season. Many are on board with using biometric data to speed up the process.
It partnered with merchants and mobile wallets to offer customers coupons and discounts across select markets in Asia-Pacific and Europe.
AI sensation ChatGPT isn’t just a leap forward in generative AI technology. It’s part of a trend that at least one marketing technology (martech) expert thinks will shape marketing in 2023.
As the costs of doing business increase, direct-to-consumer (D2C) brands are struggling to find and keep customers. Some brands are selling their products through Amazon to capitalize on its search power. Others are turning to brick-and-mortar stores to help out.
Will the promise of same-day delivery—often accompanied by additional fees—be enough to woo consumers away from the ecommerce giant?
On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: what will happen with TV ad measurement's single currency, how BeReal will make money, how Amazon will redefine advertising, what a Walmart+ and Paramount+ tie-up would look like, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.
On today’s episode, we discuss the use cases for real-time payments and where the service is headed. In our “Headlines” segment, we dive into embedded finance developments. In “Story by Numbers,” we break down numbers that highlight the use cases for real-time payments for enterprises and consumers. Our final segment explores the Federal Reserve’s pending launch of FedNow and how it will coexist with The Clearing House's real-time payment network. Listen in as host Rob Rubin welcomes Ulrike Guigui, executive vice president, head of enterprise payment strategy at Wells Fargo, and Sandra Nudelman, head of consumer data and engagement platforms at Wells Fargo, to the conversation.
Retail and streaming platforms poised to gain digital ad revenue in 2023: Spotify and other newer players in advertising will see faster growth than Meta and Google.
Privacy is the top challenge of data clean rooms, cited by nearly half of marketers and publishers worldwide who use them, per Lotame. For 41% of marketers and 37% of publishers, the tech is too expensive. Other concerns include issues with emails, scale, and partner overlap.
US government intensifies stance against TikTok: A permanent ban from government devices could push the public sector to further remove TikTok from devices. But some fear the service is too big to fail.
The long goodbye for TV advertising: The longtime de facto ad channel kicked off a slow death that will take years to complete as digital channels claim the throne.
By 2026, almost half of US household will use smart home devices. Most
New rules for FDIC insurance representation on digital channels include specifying that crypto assets are not deposits.
The interest-bearing accounts can help Wise compete with money transfer rivals, but it might struggle to get mainstream adoption.
US retail sales fell 0.6% in November: But spending on services like restaurants and travel continues to grow as shoppers prioritize experiences over physical goods.
Orders made via buy now, pay later (BNPL) increased 85% over Cyber Five, according to Adobe Analytics. “It’s a win-win for retailers” as it increases basket size and boosts conversion rates, our analyst Grace Broadbent said on the “Behind the Numbers: Reimagining Retail” podcast.
We cut $5.51 billion from our US digital ad spending forecast for 2023, due to the fallout from Apple’s privacy changes, Google’s deprecation of third-party cookies, and a stricter regulatory environment. Along with inflation and a potential recession, these challenges will depress spending until 2025, when it should return to previously projected levels.
On today’s episode, our analyst Bill Fisher asks forecasting writer Ethan Cramer-Flood and analysts Oscar Bruce Jr. and Zach Goldner about the most interesting Insider Intelligence international forecasts of the past year, as well as what we can expect for 2023.
A wave of store closures could hit in 2023: Slowing sales amid a broader economic slowdown could force mid-tier retailers to shutter brick-and-mortar stores.