Three in four consumers are concerned about fake reviews, according to January 2023 data from Bazaarvoice. Amazon and other retailer websites have a fake reviews problem, and it’s driving consumers—Gen Zers in particular—to seek information about products on social media sites like TikTok and Reddit.
Paramount expands shoppable TV capabilities with Shopsense AI partnership: The two companies team up to enable viewers to shop the MTV VMAs, with plans to install similar features in other Paramount content in the coming months.
Marketer and consumer priorities don’t align: An iHeartMedia report shows that marketers live in a vastly different world than their target audiences.
The Surgeon General’s plan to protect kids, backed by state attorneys general, could change how platforms and advertisers engage users.
Ad spend continues to grow faster than the GDP, fueled in no small part by connected TV (CTV), retail media, social media, and search.
Walmart wants in on CTV ad innovation: The retailer is partnering with Fubo as the inaugural partner of a new takeover ad format.
Amazon wins significant brand attention for Thursday Night Football: A few years into its rights deal, the company persuades advertisers to hop aboard.
McDonald’s, Starbucks refocus on core strengths: McDonald’s added kiosks for faster service, and Starbucks enhanced its stores’ ambiance to encourage longer customer visits.
On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA’s resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Sarah Marzano.
Inditex bounces back after a rainy summer dented sales growth: The Zara parent reported a strong start to Q3 as shoppers responded positively to its product assortment.
OpenAI bets on smarter but slower answers to outpace its rivals in the crowded AI market
Accused of undercutting web traffic and ad revenue, the feature faces antitrust scrutiny in an already heated legal climate.
With no protections in place, users are vulnerable to widespread data harvesting, highlighting the need for stricter privacy laws.
73% of US Gen Zers say they make online purchases from creators, compared with 66% of millennials and 59% of adult consumers overall, according to June 2024 data by LTK.
China and the US are so far in front that the status quo at the top will likely remain the same for decades to come.
Amazon didn’t waste time weaving ads into genAI search results: Just a few months after rolling out the Rufus chatbot, the retail giant is testing tailored ads based on search terms and context.
The retailer’s Great Value branded products are now harder to sneak by self-checkout thanks to barcodes embedded in their packaging
The Ontario financial regulator has warned consumers about a website claiming to be a credit union in Ottawa.