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EMARKETER

Marketing innovations and streaming strategies take center stage in global box office

Article by Jeremy Goldman  |  Nov 19, 2024
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Marketing innovations and streaming strategies take center stage in global box office
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Movies
Connected TVs
Video-on-Demand (VOD)
United States
Worldwide

The news: From record-setting debuts to surprise hits, the global box office has supplied a lineup of standout fall performances.

  • "Gladiator II" launched with a robust $87 million international opening across 63 markets, setting records as director Ridley Scott's biggest overseas debut and Paramount's highest-grossing R-rated premiere.
  • "Venom: The Last Dance" continues its strong performance, grossing $436.1 million globally, while Amazon MGM's "Red One" opened to $84.1 million worldwide.

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